IMPORTANT: NOTE: ENGLISH SPEAKERS ONLY

Description:

Picture a wellness brand that's already won: 500K+ customers, millions of units sold, shelf space at Walmart, Costco, GoPuff, coverage from Forbes and still bootstrapped, still scrappy enough that one great hire can move the needle in a quarter, not a fiscal year. That's the seat we're filling. This company makes the recovery, hydration, and sleep products people actually reach for, and they're scaling from a ~$2M run rate toward $10M+ across DTC, Amazon, and retail. DTC is the engine room: the subscription base, the repeat customers, the margin that funds everything else, and right now it's running on good instincts without a senior growth mind steering it. That's where you come in. This is a hands-on, contributor Director of Growth role reporting straight to the Founder & CEO. No waiting on approvals to launch a test. You'll own the digital customer journey end to end: acquisition, lifecycle, retention, CRO, the whole loop, and you'll be the one actually building it.

What You’ll Do:

→ Run Paid Acquisition: Own Meta, Google,



and TikTok hands-on, scaling what works and killing what doesn't against a clear MER target.

→ Build the Retention Engine: Take full ownership of email, SMS, CRM, subscription, and win-back flows in Klaviyo — this is the repeat-revenue machine, and it's yours.

→ Map the Customer Journey: Optimize every touchpoint from first click to repeat purchase, sharpening on-site conversion along the way.

→ Live in the Data: Track MER, LTV, CAC, contribution margin, and cohort performance in Triple Whale, and make profit-first calls from directional data instead of waiting for perfect attribution.

→ Sharpen the Segments: Turn broad customer personas into real, data-backed cohorts that make every acquisition and lifecycle decision more precise.

→ Stand Up a Testing Loop: Build a structured, high-velocity testing cadence across creative, offers, and funnels with real thresholds and fast iteration,

📌 Director of Growth CPG/DTC (México)
🏢 me!Maybe
📍 México