Job Description

Responsibilities:
- Develop and execute personalized marketing plans for key accounts, ensuring consistent follow-up and alignment with organizational objectives.
- Monitor client bookings and performance metrics corresponding to marketing programs, investments, and sell-out results to drive continuous improvement.
- Design and implement promotional campaigns grounded in comprehensive sell-out analysis and commercial objectives.
- Establish and analyze key performance indicators (KPIs) to measure campaign effectiveness across assigned channels and provide actionable insights.
- Execute plans derived from commercial forecasts and promotional calendars, ensuring timely and accurate implementation.
- Oversee loyalty programs and incentive structures for both B2B and B2C channels to maximize customer engagement and retention.
- Coordinate B2B events and training sessions for business partners, ensuring professional execution and measurable outcomes.
- Supervise the implementation of merchandising and point-of-purchase (POP) materials across retail locations,



maintaining compliance with brand standards.
- Administer merchandising inventory and resources assigned to channels in accordance with corporate guidelines, including rigorous tracking of inputs, outputs, and supporting documentation.
- Develop and execute strategic initiatives to increase sell-in performance across assigned channels.
- Prepare purchase orders and manage the approval process, ensuring proper allocation to communication budgets.
- Create and manage communication budgets aligned with planned activities and channel requirements.
- Conduct monthly budget reviews with the Controlling department to monitor expense application, open purchase orders, and overall fiscal compliance.
- Ensure adherence to Business Ethics protocols applicable to marketing activities, including events, hospitality, and gift management.
- Maintain strict compliance with brand guidelines and standards at all poin

📌 Trade MKT Specialist (Santiago de Querétaro)
🏢 Continental
📍 Santiago de Querétaro