Overview

Careers to Smile About

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a integral community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

Your Impact

As Brands Sr. Director your scope would consist of:

- Deliver Growth
- Develop BU strategic plans and budget requirements in alignment with PMF strategic imperatives and defined brand segmentation and guidelines to be integrated in the ACP (E).
- Manage brand P&L; (NOPBT) co-define profitability management strategy and improvement plan (D).
- Define copy, media and brand specific consumer promotions strategy and priorities (E).
- Promote Brand development (Advertising Awareness, 60/40, Brand Adoption) (E).

- Create Efficiency

- Local execution of global brand positioning for global brands and definition of brand positioning for local brands aligned with PMF´s brand segment and guidelines defined by G´s (if applicable) (E).
- Allocate revised A&M; budgets across brands in alignment with brand segmentation guidelines (E).




- Define Refresh & Reframe innovation plan and budget considering initiatives that cleared Gate 2 of the Stage Gate process (Product Prioritization Council) in alignment with innovation priorities (D).

- Drive Future Success

- Define innovation strategy (big bets) aligned to Strategic Priorities, Brand Segmentation and WTP (D).
- Generate new product ideas/initiatives jointly with Brand Managers (E).
- Support long term portfolio strategy definition in alignment with company-wide strategy (E).
- Define breakthrough innovation plan and budget for global brands aligned with G´s guidelines (E).
- Define brand and product portfolio in alignment with brand segmentation and corporate guidelines (D).
- Generate product ideas and lead Refresh & Reframe innovation in compliance with stage gate process, aligned with company-wide vision and W2P (E).

Qualifications

Who Are We Looking For?
- Seasoned executive with more than 10 years of experience in Marketing and Commercial roles.
- MBA strongly preferred.
- Proven record in delivering strategic change, results and customer expectations.
- Proven C level selling & negotiation skills.
- Ability to interact and persuade a diverse group of Executive Leaders (Corporate and PMF).
- Strategic mind with an ability to think broadly, refine question, and influence multiple decision makers.
- Thought leadership and commercial implementation with a track record of developing and delivering high impact and successful consumer products strategies.




- Communication skills that are able to educate and influence management and senior leaders to act in a desired manner through written and verbal communication.
- Proven record in delivering strategic change, results and customer expectations.
- Market driven/oriented.
- Successful experience in leading change.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

📌 Brands Sr. Director (Miguel Hidalgo)
🏢 PEPSICO
📍 Miguel Hidalgo