17 ago
|
Corteva Agriscience
|
Guadalajara
17 ago
Corteva Agriscience
Guadalajara
Join Vylor—Powering the Future of Agriculture
At Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer®, Brevant®, and Hoegemeyer®, delivering performance farmers rely on.
Join us to help scale innovation globally and shape what’s next in crop science.
We are seeking a dynamic and strategic Marketing Manager to drive growth and strengthen Vylor market leadership in Meso Andean Region . This role will lead the development and execution of portfolio, pricing, demand generation, route-to-market, communications, training, and market intelligence strategies to accelerate profitable growth and enhance customer value.
Responsibilities
Communications
- Lead the development and execution of integrated communication strategies for the Seeds portfolio.
- Ensure consistent positioning of brands, products, and value propositions across all customer-facing channels.
Commercial Training & Capability Development
- Develop and deploy commercial training programs for sales teams, distributors, and strategic partners.
- Identify capability gaps and implement development plans to improve commercial effectiveness.
Route-to-Market (RTM)
- Design, evaluate, and optimize Route-to-Market strategies to improve market coverage, customer access, and profitability.
- Identify growth opportunities across distribution channels and customer segments.
Marketing Intelligence
- Lead market intelligence efforts to provide actionable insights on market dynamics, customer behavior, competitive activities, and industry trends.
- Develop forecasting models, market sizing analyses, and business performance assessments.
Demand Generation & Territory Planning
- Develop and execute demand generation strategies to increase product adoption and market share.
- Lead the Territory Planning processes to identify growth
📌 Marketing Manager (Guadalajara)
🏢 Corteva Agriscience
📍 Guadalajara