IMPORTANT: NOTE: ENGLISH SPEAKERS ONLY

Description:

Picture a wellness brand that's already won: 500K+ customers, millions of units sold, shelf space at Walmart, Costco, GoPuff, coverage from Forbes and still bootstrapped, still scrappy enough that one great hire can move the needle in a quarter, not a fiscal year. That's the seat we're filling. This company makes the recovery, hydration, and sleep products people actually reach for, and they're scaling from a ~$2M run rate toward $10M+ across DTC, Amazon, and retail.

DTC is the engine room: the subscription base, the repeat customers, the margin that funds everything else, and right now it's running on good instincts without a senior growth mind steering it. That's where you come in. This is a hands-on, contributor Director of Growth role reporting straight to the Founder & CEO.

No waiting on approvals to launch a test. You'll own the digital customer journey end to end: acquisition, lifecycle, retention, CRO, the whole loop, and you'll be the one actually building it.

What You’ll Do:

→ Run Paid Acquisition: Own Meta, Google, and TikTok hands-on, scaling what works and killing what doesn't against a clear MER target.

→ Build the Retention Engine: Take full ownership of email, SMS, CRM, subscription, and win-back flows in Klaviyo — this is the repeat-revenue machine, and it's yours.

→ Map the Customer Journey: Optimize every touchpoint from first click to repeat purchase, sharpening on-site conversion along the way.

→ Live in the Data: Track MER, LTV, CAC, contribution margin, and cohort performance in Triple Whale, and make profit-first calls from directional data instead of waiting for perfect attribution.

→ Sharpen the Segments: Turn broad customer personas into real, data-backed cohorts that make every acquisition and lifecycle decision more precise.

→ Stand Up a Testing Loop: Build a structured,



high-velocity testing cadence across creative, offers, and funnels with real thresholds and fast iteration, not endless A/B limbo.

What We’re Looking For:

→ Proven Operator: You've personally driven acquisition-to-retention growth for a Shopify-based consumer ecommerce brand — hands-on, not just directing an agency.

→ Full-Funnel Fluency: Real command of paid (Meta/Google/TikTok), lifecycle/CRM (Klaviyo or similar), CRO, and subscription models, you can speak all of it fluently, not just one lane.

→ Numbers-First Mindset: You're comfortable with MER, LTV, CAC, contribution margin, and cohort analysis, and you make decisions from the data even when it's imperfect.

→ Builder's Speed: You move fast in lean, budget-disciplined environments, and you can zoom between hands-on execution and higher-level strategy without missing a beat.

→ Clear Communicator: Excellent written and spoken English, self-directed, and comfortable working async across North American time zones.

→ Bonus Points: Experience in supplements, wellness, or subscription/replenishment categories, plus a sharp creative eye.

Why This Role Rocks:

→ Real Ownership: You're not managing a strategy someone else set, you own the digital lifecycle outright and report directly to the founder.

→ Immediate Impact: This is a growth engine that's underled, not broken. Your early wins will be visible fast, and they'll compound.

→ Proven Product, Real Traction: You're not building demand from zero, you're accelerating a brand with 500K+ customers and real retail distribution behind it.

→ Lean, Not Corporate: No red tape, no ten-person approval chain. You test, you learn, you ship.

→ Room to Grow: As the digital engine scales, so does your scope and influence inside the company.

How to Apply:

Ready to own a growth engine that's already got real momentum behind it? Apply now: HERE. We'd love to see what you've built.

📌 Director of Growth CPG/DTC (México)
🏢 me!Maybe
📍 México