At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities
Your Impact
As Brands Sr. Director your scope would consist of:
- Deliver Growth
- Develop BU strategic plans and budget requirements in alignment with PMF strategic imperatives and defined brand segmentation and guidelines to be integrated in the ACP (E).
- Manage brand P&L; (NOPBT) co-define profitability management strategy and improvement plan (D).
- Define copy, media and brand specific consumer promotions strategy and priorities (E).
- Promote Brand development (Advertising Awareness, 60/40, Brand Adoption) (E).
- Create Efficiency
- Local execution of global brand positioning for integral brands and definition of brand positioning for local brands aligned with PMF´s brand segment and guidelines defined by G´s (if applicable) (E).
- Allocate revised A&M; budgets across brands in alignment with brand segmentation guidelines (E).
- Define Refresh & Reframe innovation plan and budget considering initiatives that cleared Gate 2 of the Stage Gate process (Product Prioritization Council) in alignment with innovation priorities (D).
- Drive Future Success
- Define innovation strategy (big bets) aligned to Strategic Priorities, Brand Segmentation and WTP
📌 Brands Sr. Director (Miguel Hidalgo)
🏢 PEPSICO
📍 Miguel Hidalgo
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.