Marketing & Lending Product Director

CDMX, Mexico

(Hybrid)

This role is responsible for leading the digital sales of lending on charge products, ensuring continuous growth of the channel and optimization of conversion. The position also oversees communication and marketing for the Credit Card product, defining messaging, campaigns, and positioning to drive adoption and usage.

Additionally, the role leads the end-to-end strategy for Installment Plans (MSI) across all products, including design, execution, performance monitoring, and holistic optimization. Responsible for the control management pillar in relation to lending strategies

This Director will lead a team of three managers and work closely with key cross functional partners, including, Risk, Finance, Pricing, Servicing, GCI, GCO, Compliance, GABM, CA&C; and more.

Responsibilities

1. Responsible for the credit card communication of value proposition. Loyalty enhancement driven by communication strategy to engage credit card customers as well as increasing spend.

2. Revenue key contributor by leading FCR generators initiatives such as revolvers, DYP and plan N

3. Leader of plan N strategy for ICS products

4. NPD marketing workstream leadership

5. Responsible for internal and external audits accomplishment related to credit cards

6. Lead lending management actions and projects

7. Impact on results that this position must generate.

8. FCR generator by increasing plan N usage and penetration. Also increasing the number of customers using plan N.

9. Revenue and PTI impacts driven by management action implemented

10. Billed Business generator by positioning product value proposition, communication spend stimulation offers and campaigns

11. Increase NPS through a customize and 360 communication strategy.

12. SHOW increase by spend stimulation communications





13. Lend on Charge Structured plans Channels, Eligibility, Customer experience, Pricing

14. Lead Digital Sales channels for DYP with focus on Performance Management

15. Revenue growth through consistent, high-quality sales

16. Penetrate with a higher percentage of users and no users turned into sales

17. Generate more revenue per customer by pushing larger average size plans

18. Maintain DYP users with a good value prop and gain new users to increase our base

Informed decision-making that enhances future campaigns, product offers, well targeted pricing and customer satisfaction

Qualifications

- Advances English

- Strategic thinking

- Learning agility

- Analytical skills

- Make quick decision and take risk

- Result driven

- Innovation

- Marketing and communication skills

- Make collaboration essential

- Effective communication

- Build the best team

- Lead with external perspective

At American Express, our culture is built on a 175-year history of innovation, shared values (https://www.americanexpress.com/en-us/company/who-we-are/)

and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex,



you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

- Competitive base salaries

- Bonus incentives

- Support for financial-well-being and retirement

- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)

- Versátil working model with hybrid, onsite or virtual arrangements depending on role and business need

- Generous paid parental leave policies (depending on your location)

- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

- Free and confidential counseling support through our Healthy Minds program

- Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Job Info

- Job Identification26012583

- Job CategoryMarketing

- Posting Date08/13/2026, 03:38 PM

- Apply Before08/21/2026, 04:55 AM

- Job ScheduleFull time

- Job ShiftDay

- LocationsAvenida Boulevard Manuel Avila Camacho numero 261, Mexico City, CDMX, 11510, MX(Hybrid)

- Career AreaMarketing

Return to Jobs List (https://careers.americanexpress.com/en/sites/CX_1/jobs)

📌 Marketing & Lending Product Director (Ciudad de México)
🏢 American Express
📍 Ciudad de México