We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
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Proposes, negotiates and coordinates activations/activities aligned with the marketing & sales team. Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and prominence of our brands aligned to the Trade Mkt plan.
What You Can Expect
- Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, POSM, brand activations, events and sales force contests to increase product takeaway.
- Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy.
- Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs.
- Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities.
- Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.
What You Bring to the Table
- Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or a similar sales-focused role.
- Demonstrated ability to negotiate effectively with suppliers and internal stakeholders to achieve business goals.
- Proven experience in budget planning and administration.
- Strong project management skills with a demonstrated ability to coordinate and deploy multiple projects in a fast-paced environment.
- Advanced proficiency in Micr
📌 Sr Trade Marketing Coordinator (Jalisco)
🏢 Brown-Forman
📍 Jalisco
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