Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. We are looking for a skilled individual to join our rapidly growing team at Bluelight. You will have the opportunity to contribute to challenging and meaningful projects, developing high‐quality applications that stand out in the market. We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development. If you are passionate about software development and eager to be part of a growing software consultancy, we invite you to apply and join us on this exciting journey.We are looking for a growth‐focused B2 B marketer with a strong foundation in paid media and marketing automation. You will be responsible for driving qualified leads to our nearshore staffing solutions using a mix of paid strategies and sophisticated Hub Spot automation.You will not just be "buying media", you will be owning the engine that connects innovative US companies with world‐class engineering talent in Latin America. You are well‐versed in Google Campaign Manager, Linked In Ads, and Hub Spot, and you understand the nuances of marketing complex B2 B services to technical decision‐makers.Our ideal candidate thrives on data and uses it to craft high‐performing B2 B campaigns. Above all, you are a "Human" first, bringing a positive,



engaged personality that strengthens our remote, transparency‐first culture.B2 B Media Planning & Strategy:Hub Spot Ownership: Serve as the internal subject matter expert for Hub Spot. Strategic Planning: Develop comprehensive B2 B media plans that target decision‐makers at startups and enterprise companies who need to scale their engineering teams.Market Research: Conduct deep analysis to identify where our target audience (technical leaders) consumes content and how best to reach them.Innovation: Stay abreast of emerging B2 B trends, AI integrations in marketing, and new channels for reaching technical talent buyers.Sales Enablement: Advise the New Business and Account teams on recommended budgets and strategies to support their pipeline goals.Oversee the execution of paid media campaigns with a heavy focus on Linked In Ads (Account‐Based Marketing) and Google Ads (High‐intent search).Track B2 B KPIs beyond just "clicks"—focusing on MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads), Cost Per Discovery Call, and Pipeline Velocity.Analyze campaign data to identify areas for improvement, such as refining audience segments (e.g., targeting specific tech stacks like React or Python users)



to improve lead quality.Budget & ROI Management:Budget Pacing: Manage and allocate media budgets effectively across channels to maximize Client Acquisition Cost (CAC) efficiency.Maintain daily, weekly, and monthly budget pacing, ensuring campaigns remain on schedule and within financial targets.Efficiency: Identify opportunities for cost‐saving without compromising the quality of inbound leads.4+ years of experience in B2 B performance marketing or media buying. Hub Spot Proficiency is Required: Must have deep experience with Hub Spot Marketing Hub (workflows, landing pages, list segmentation) and CRM integration. Hub Spot certifications are highly preferred.~ Paid Media Expert: Strong experience in paid platforms, specifically Linked In Campaign Manager (for B2 B targeting) and Google Ads.~ Analytical Mindset: Proficiency in analytics and attribution tools (Google Analytics 4, Hub Spot Reports, Linked In Insights Tag).~ Strong Communication: Excellent interpersonal skills with the ability to explain complex marketing data to non‐marketing stakeholders.~ Self‐Motivated: Able to work independently in a remote environment while maintaining close collaboration with the team. Competitive salary and bonuses, including performance‐based salary increases.Adaptable working hoursWork remotelyContinuing education, training, conferencesYou will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. LI‐Remote#

📌 b growth marketing manager (paid media & hubspot) (Guanajuato)
🏢 Bluelight Consulting
📍 Guanajuato