Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. We are looking for someone with a strong media and advertising foundation; well versed in Google Ads, Meta Ads Manager, Linked In Ads, Google Campaign Manager, planning, presenting, executing, and optimizing all media strategies.Our idóneo candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We're seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time. Media Buying & StrategyDeep understanding of Google Ads Quality Score, bid strategies (CPA, ROAS, manual CPC), and how to diagnose and recover from CPC inflation.Must have experience with Google Ads and HubspotExecute data‐driven media buying strategies that align with client goals and target nduct market research to identify the most effective media channels.Analyze historical campaign data to inform media mix and performance projections.Recommend channel‐specific budgets and optimize spend based on performance metrics.Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, Tik Tok, Linked In, You Tube, and programmatic display.Track key KPIs such as leads,



cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.Hands‐on experience with Linked In Lead Gen Forms, Matched Audiences, and B2 B‐specific targeting strategies.Experience closing the feedback loop between lead quality and campaign targeting — working with sales/CRM data to optimize for qualified leads, not just volume.Budget ManagementManage and allocate media budgets effectively across channels to maximize campaign performance.Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.4+ years of experience in media buying, preferably in an agency setting or with companies providing B2 B services/recruiting to software development firms.~ Experience building performance reports and presenting campaign results to clients, including attribution methodology and spend‐to‐pipeline analysis.~ Strong experience in paid media platforms (Google Ads, Meta Business Suite, Linked In Ads, programmatic platforms).~ Proven track record of managing performance marketing campaigns with a focus on results.~ Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third‐party trackers, etc.)~ Proficiency with media buying and planning tools. Competitive salary and bonuses, including performance‐based salary increases.Flexible working hoursWork remotelyContinuing education, training, conferencesYou will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. LI‐Remote#

📌 Digital media buyer (part-time) - remote, latin america (Villahermosa)
🏢 Bluelight Consulting
📍 Villahermosa