THE OPPORTUNITYThis is an opportunity to join U-Studio, OLIVER's award-winning in-house agency for Unilever, b ased in Mexico City with a hybrid working arrangement.
You'llbe the visual storyteller behind design work that makes Dove unmistakable in crowded feeds.
Working at the intersection of brand strategy and creative execution,you'lltranslate consumer insights, campaign briefs, and Dove's brand purpose into visuals that feel authentic, inclusive, and distinctive across every format and platform.We'relooking for someone who combines strong conceptual thinking with hands-on design craft, someone who can develop a big idea and then execute it beautifully across social, digital, and, where needed, OOH and POS touchpoints.You'llguide and mentor a team of designers and content creators, pushing the standard of social-first design while integrating Gen AI tools thoughtfully into the creative process.Success means design work that captures attention, strengthens Dove's brand equity, and delivers measurable results.
Work that peoplerecogniseas unmistakably Dove before they even see the logo.WHAT YOU'LL DOLead the visual direction for Dove's social-first content and campaigns, developing strong conceptual ideas that differentiate the brand and perform across platformsDesign and produce social-first assets across TikTok, Instagram, YouTube, Pinterest, andemergingchannels, ensuring every piece of content is platform-native, on-brand, and crafted to the highest standardDevelop visual concepts that flex across multiple touchpoints, from social formats to digital display, CRM, OOH, and POS where requiredChampion conceptual thinking throughout the creative process, from briefing to execution, ensuring design solutions are rooted in insight and purpose rather than decorationArt direct photography, video, and content shoots, guiding the visual treatment, styling, and composition to reflect Dove's brand world authentically and inclusivelyBuild, mentor, and guide designers and content creators within the studio, fostering a culture of social-first excellence, collaborative feedback, and continuous improvementCollaborate with strategists, copywriters, social media managers,



and the Dove brand team to develop integrated campaign assets that are visually cohesive and strategically alignedTransform Dove's brand guidelines into distinctive, ownable executions that resonate with diverse audiences and feel relevant to the platforms and cultural context they appear inPioneer the thoughtful integration of Gen AI tools into the design and content creation process, using them to enhance ideation, exploration, and production without compromising craft or authenticitySpearhead platform-specific design initiatives that leverage the unique strengths and visual language of each social channelStay ahead of social platform algorithms, features, design trends, and audience behaviours to ensure Dove's visual output remains current and distinctiveManage multiple projects with varying timelines, formats, and platform requirements, maintaining quality and consistency under pressureWHAT YOU BRINGA portfolio demonstrating 6+ years of design experience, with strong examples of social-first design thinking and execution for consumer brandsDeep understanding of social platform behaviours , content formats, and visual performance factors across TikTok, Instagram, YouTube, Pinterest, and emerging channelsStrong conceptual ability, with a track record of developing big ideas that translate into compelling visual work across multiple touchpointsVisual storytelling skills, with the ability to communicate brand purpose, emotion, and product messaging through design that feels authentic and culturally relevantExpertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma, with strong proficiency in producing assets at social speedExperience art directing photography, video, or content shoots, with an eye for composition, styling, and inclusive visual representationProven ability to lead and mentor designers and content creators, providing clear direction, constructive feedback, and creative inspirationExperience creating native content and design systems for key social platforms, with an understanding of specs,



safe zones, and format best practicesA talent for presenting concepts to clients and stakeholders with clear rationale and convictionThe ability to manage multiple projects simultaneously, balancing quality, speed, and competing prioritiesAn understanding of inclusive design and visual representation, with experience or a strong interest in creating work that reflects diverse audiences authenticallyProfessional proficiency in English; additional languages are a plusGen AI and Agentic Thinking:Proficiency with Gen AI design tools (such as Midjourney, Adobe Firefly, DALL-E, Runway) and their strategic application in social content creation and visual developmentAgentic mindset: ability to break down complex creative challenges, identify the most effective visual approach, and execute systematically across multiple workstreamsExperience integrating AI tools into design workflows to enhance ideation, mood boarding, visual exploration, and production efficiency without compromising craft or brand integrityUnderstanding of AI capabilities and limitations, with strong human oversight, quality control, and a critical eye for outputs that meet premium brand standardsAbility to prompt engineer effectively and evaluate AI-generated visuals for brand fit, authenticity, and design qualityExperience guiding team members in responsible and effective use of AI tools within the creative processQualifications:Must live in Mexico City or metropolitan area.Mid Level to advanced Professional proficiency in English, writing and speaking is required .
Experience working with digital campaigns and in Creative Agencies.NICE TO HAVEExperience working on Dove or Unilever brandsExperience in beauty, personal care, wellness, or lifestyle designExperience in an in-house agency, embedded studio, or social-specialist creative teamMotion design or animation skills (After Effects, Runway, or similar)Experience with design systems, template development, or scalable content frameworksAn understanding of accessibility in design ( colour contrast, type hierarchy, alt text, inclusive imagery)Experience with social commerce creative or performance-driven designPhotography or illustration skills as a complement to design
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📌 Senior Designer (Xico)
🏢 OLIVER Latin America
📍 Xico