THE OPPORTUNITYThis is an opportunity to join U-Studio, OLIVER's award-winning in-house agency for Unilever, as Influencer Manager, leading local social creative and helping the brand show up with relevance, consistency, and craft in-market.Based in Mexico City with a hybrid working arrangement, you will lead the local studio's creative output across always-on content, campaign adaptations, and market-led moments.
Your platform-first creative direction will turn integral guidance into work that feels made for local audiences and delivers against brand and business goals.We support flexible working and are open to different arrangements.
THE ROLEYou'll be the person who connects Dove with the creators who bring its brand to life in the most authentic, relatable way across social.
This is a multi-faceted role that blends influencer strategy, relationship management, creative thinking, and project management.You'll develop and manage the creator community end to end, shaping how Dove partners with influencers and content creators to drive reach, engagement, and genuine advocacy.Dove's relationship with creators is different from most beauty brands.
The people who represent us need to genuinely reflect the diversity, honesty, and purpose the brand stands for.
We're looking for someone who understands that influencer marketing for Dove isn't about reach alone.
It's about finding and partnering with creators whose audiences trust them, whose content feels real, and whose values align with Dove's commitment to inclusive beauty and self-esteem.Success means a thriving, well-managed creator community that delivers consistent, high-quality content, a programme that scales across markets, and influencer partnerships that feel as authentic to audiences as they do to the creators themselves.WHAT YOU'LL DOCreator Identification and RecruitmentIdentify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authenticallyrepresentDove's brand values and resonate with target audiences across platformsEvaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beautyMaintain and manage a structured creator database, tracking tiers, content output, performance, and relationship statusCommunity Management and EngagementDevelop and manage Dove's creator engagementprogramme, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnershipsManage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to Dove's brand purposeCreate and distribute regular community communications, such as newsletters, updates, and exclusive contentOrganiseand support creator events, focus groups,



and community moments that deepen relationships and generate insightIdeate and produce creative product mailers and gifting activations that surprise and engage creators in ways that feel personal andon-brandCampaign and Content ActivationBrief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practicesDevelop creative briefs for influencer content that give creators clear direction while leaving room for authentic, platform-native expressionCoordinate with the creative and social teams to ensure influencer content is integrated into broader content calendars and campaign plansTrack and record all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulationsPerformance and ReportingReport on influencer campaign performance, community growth, engagement metrics, andprogrammeimpact, using data to refine strategy anddemonstratevalueMonitor creator content quality and audience response,identifyingwhat'sworking and feeding learnings back into briefs and strategyTrackprogrammeoperations including newsletter engagement, event participation, and community health metricsProgrammeDevelopment and ScalingShape and refine the creatorprogramme'sprocesses, tools, and ways of working, building a model that is efficient, scalable, and replicableSupport the expansion of Dove's creatorprogrammeintoadditionalmarkets, adapting the approach for different regions, platforms, and audiencesContribute to the wider studio's influencer strategy, sharing best practices and insights that raise the standard across the teamClient PartnershipPartner with the Dove brand team on influencer strategy, presentingprogrammeupdates, campaign results, and recommendations with clarity and confidenceManage client feedback and approvals within the influencer workflow, keeping stakeholders informed and the process running smoothlyWHAT YOU BRING3-5 years of experience in influencer marketing or creator management, with a focus on consumer brands, ideally in beauty, personal care, wellness, or FMCGA proventrack recordof identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platformsExperience building andmaintainingongoing creator communities or ambassadorprogrammes, not just one-off campaign activationsStrong project management skills,



with the ability to manage multiple creator relationships, campaigns, and workstreams simultaneously without dropping detailAn understanding of influencer contracts, usage rights, disclosure regulations, and compliance requirementsCreative thinking, with the ability to develop engaging briefs, gifting concepts, event ideas, and community activations that strengthen creator relationshipsConfidence presenting to and partnering with brand clients, with clear and structured communication skillsExperience using influencer management platforms and tools (such asCreatorIQ,Traackr, Grin, or similar) and social listening or analytics toolsStrong analytical skills, with the ability to report on campaign performance, interpret engagement data, and translate findings into actionable recommendationsAn authentic interest in creator culture and social platforms, with an understanding of what makes influencer content feel genuine versus forcedAn appreciation for inclusive representation, with experience or a strong interest in working with diverse creators who reflect a broad range of backgrounds, identities, body types, and experiencesHighlyorganised, with a proactive, solutions-focused approach to managing complexityProfessionalproficiencyin English;additionallanguages are a plus, particularly if relevant to multi-market expansionGen AI and Agentic Thinking:Workingproficiencywith Gen AI tools (such as ChatGPT, Claude, Perplexity) to support creator research, brief development, reporting, andprogrammecommunicationsAgentic mindset: ability to self-direct,prioritiseacross competing workstreams,identifyopportunities, and find efficient solutions independentlyWillingness to experiment with AI tools to improve influencer identification, content analysis, trend monitoring, and workflow efficiencyUnderstanding of AI capabilities and limitations, with a commitment to human judgement in relationship management, creative evaluation, and brand alignment decisionsQualifications:Must live in Mexico City or metropolitan area.Mid Level to advanced Professional proficiency in English, writing and speaking is required .
Experience working in creative agencies is very important to haveNICE TO HAVEExperience working on Dove or Unilever brandsExperience in an in-house agency, embedded studio, or social-specialist environmentMulti-market influencerprogrammeexperience, with an understanding of adapting creator strategies across regions and culturesExperience with influencer-led content production, including on-set coordination and creator directionA background in social media management or content creation alongside influencer managementExperience working with creators on purpose-led or social impact campaignsFamiliarity with social commerce and affiliate-driven influencer models#OLATAM #REQID*****
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📌 Creator Bench Manager (Xico)
🏢 OLIVER Latin America
📍 Xico