Performance Marketer (Part-Time | Paid Search Focus)
Your Role:
We're looking for a sharp, data-driven Performance Marketer to join our in-house team at The General Talent Co.

This is a part‑time, internal role focused primarily on Paid Search (Google Ads) , while also supporting broader paid media efforts across Meta, LinkedIn, and emerging platforms.

Your mission: scale our candidate acquisition engine by running full‑funnel campaigns that convert top‑tier marketers into applicants.

Responsibilities:

Plan, manage, and optimize performance marketing campaigns with a strong focus on Google Ads (Paid Search) , while supporting Meta and LinkedIn channels

Own keyword strategy, bidding, and search intent optimization to drive high‑quality candidate acquisition

Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach

Own the full lifecycle of paid campaigns : targeting, creative briefing, testing, optimization, and reporting

Work closely with our creative and content teams to develop and iterate on high‑performing ad assets

Monitor KPIs like CPL, CPA, and ROAS to guide strategic decisions

Develop insights from campaign data and translate them into actionable improvements

Stay up to date with platform changes, ad formats,



algorithm shifts, and best practices

Continuously A/B test headlines, creative, landing pages, and calls‑to‑action to improve conversion

Build and manage performance dashboards to communicate metrics with the leadership team

Requirements:

3–6 years of hands‑on experience running Google Ads (Paid Search) campaigns, with additional experience in Meta and/or LinkedIn.

Strong understanding of keyword research, match types, bidding strategies, and search intent.

Proven track record of optimizing campaigns across the funnel , improving conversion and lowering CPL.

Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel.

Comfortable managing and scaling paid budgets across multiple platforms.

Experience collaborating with creatives to shape high‑converting ad assets.

Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads.

Highly autonomous, organized, and comfortable in a remote‑first environment.

Bonus: Background in talent acquisition, recruitment marketing, or marketing to marketers.

Bonus: Experience in lead generation or B2B performance marketing.

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📌 Performance Marketer (Part-Time | Paid Search Focus) (Nezahualcóyotl)
🏢 The Global Talent
📍 Nezahualcóyotl