CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Quote from Hiring Manager:
Meaningful Work From Day One:
Execute activations/activities aligned with the marketing & sales team.
Administers resources to ensure correct field execution, increase takeaway, and promote the prominence of our brands in alignment with the Trade marketing plan.
What You Can Expect:
- Executes the Trade Marketing plan, including loyalty programs, visibility plans, point-of-purchase (POP) materials, and sales force contests to drive product takeaway.
- Tracks and documents all trade marketing activities using the MRM system.
- Participates in the development and planning of the annual Customer Marketing calendar.
- Delivers training to the sales force and in-plant personnel on shopper marketing initiatives, including product launches, tastings, and execution of marketing plans.
- Conducts regular monthly market visits to monitor our brand activations and assess competitor activities.
- Manages the follow-up and execution of sales force contests for the assigned channel, in alignment with the Trade Marketing Manager.
- Oversees the procurement and administrative processes for marketing materials, ensuring optimal cost and quality in collaboration with the purchasing department.
- Manages and reports on the inventory of POP materials for the channel.
What You Bring to the Table:
- Experience: 1 to 3 years in similar Trade / Shopper Marketing, Sales, or Sales Operations positions.
- Familiarity on building relationships with suppliers and customers, as well as ensuring products are profitable.
- Proactive, forthcoming, and with initiative, decision maker.




- Ability to achieve goals in a timely manner while providing excellent client service.
- Flexibility and adaptability to change.
- Meet deadlines and simultaneously develop, deploy, and coordinate multiple projects.
- Self-motivated.
- Ability to build productive relationships across all levels, functions, and cultures-
- Information analysis.
- Excellent oral and written communication skills.
What Makes You Unique- Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc.- Create and do different things that generate acceleration in business development.
- English Intermediate level.
Who We Are
We believe great people build great brands.
And we know there is Nothing Better in the Market than a career at Brown-Forman.
Being a part of Brown-Forman means you will grow both personally and professionally.
You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.
You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.
As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.
We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
LI
herradura
Requisition Type:
Employee
Management Level:
Professional
Integral Job Level:
P5
Number of Openings Available:
1

📌 Trade Marketing Specialist (Guadalajara)
🏢 Brown-Forman
📍 Guadalajara