The Opportunity

Your mission will be to play a pivotal role in executing and managing advocacy programs at the local level in key social platforms: TikTok & Instagram. Driving meaningful and authentic connections with advocates.

What you'll get to do

Advocacy Program Localization & Execution

- Adapt and execute global advocacy strategies to fit local market dynamics, ensuring relevance to cultural nuances, consumer preferences, and regional trends.
- Develop and lead localized advocacy activations, amplifying brand visibility and driving consumer loyalty.
- Partner with cross-functional teams (PR, Social Media, Events, E-Commerce, Marketing …) to align local advocacy efforts, ensuring a consistent brand message across all platforms.
- Share insights and results from local programs with global teams to inform and optimize broader advocacy strategies.

Creative Briefing & Toolkit Deployment

- Develop clear, locally relevant creative briefs to guide advocacy initiatives, ensuring alignment with general strategies while reflecting local culture, tone, and audience preferences.
- Adapt global toolkits to provide advocates with actionable resources, including campaign messaging, brand storytelling guidelines, product highlights, and activation frameworks tailored to the local market.
- Collaborate with internal teams to ensure toolkits are seamlessly implemented and resonate with advocates in the local market.
- Ensure all advocacy materials empower advocates to communicate authentically, fostering engagement and brand affinity across their networks.
- Monitor and gather feedback on toolkit adoption and advocate-driven activations, using insights to refine resources and improve future programs.

Advocacy Programs & Engagement Activities

- Execute comprehensive advocacy programs designed to build meaningful, long-term relationships with all levels of advocates.




- Develop and implement thoughtful engagement activities, including targeted product experiences, exclusive activations, and collaborative opportunities, to foster excitement and strengthen advocate loyalty and evolution within the programs.
- Ensure advocacy programs are structured to reward and engage advocates throughout the entire program lifecycle, driving organic amplification and authentic storytelling.
- Regularly assess the effectiveness of engagement initiatives, capturing feedback and insights to enhance future advocacy efforts.

Performance Monitoring & Optimization

- Track, analyze, and report on advocacy program performance using key metrics such as EMV (earned media value), engagement rates, and ROI.
- Use data-driven insights to optimize program execution, improve advocate engagement, and enhance the impact of local advocacy initiatives.
- Share learnings, success stories, and recommendations with global teams to contribute to the continuous evolution of advocacy programs.

We'd love to meet you if you have

- Relevant Experience: A minimum of 3-4 years of experience in advocacy, influencer marketing, community management, or consumer engagement roles within luxury beauty, fashion, or premium lifestyle industries.
- Influencer Marketing Skills: Strong experience working with top advocates, influencers, and opinion leaders to drive engagement, content creation, and organic amplification.
- Social Media knowledge: deep understanding of the key platforms’ dynamics and latest evolution, primarily TikTok and Instagram. Strong social community management skills to drive brand love & business.
- Creative Briefing Expertise: Proven ability to craft detailed creative briefs and adapt global assets into locally relevant, high-impact content.
- Analytical Skills: Proficiency in analyzing data and metrics to optimize advocacy strategies, measure success, and drive results.

📌 Advocacy Manager (México)
🏢 Puig
📍 México