Lugar: MX - Central Office - Santa Fe
Representante de Adquisición de Talento de Goodyear: SONIA NIETO
**Primary Purpose**:
Accomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs.
Identifies marketing opportunities by detecting consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; establishing targeted market share.
; Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product shelving/displaying; coordinating new product launches (phase-in / phase-out process); Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
**Main Responsibilities**:
- Plan and implement marketing strategy, designing brand value proposition, including advertising.
Plan and implement dealer communications and promotions.
- Plan and manage marketing resources according to agreed budgets.




- Maintain and develop brand image and protect and develop the company's brands via actions and paid communications to consumers.
**Education**
Required: Bachelor's in marketing and/or Business Administration or related discipline
Desired: Post-graduate or MBA
**Experience**
Required: A minimum of 6 years of proven experience with branding, product marketing, trade marketing.
Experience within a general or multinational organization
Experience managing budget and expenses Experience managing Advertising, Media agencies.
Experience supporting marketing and promotional campaigns implementation within delaers.
Desired: Experience of 3+ years in similar positions.
Ideally in the same industry scop
**Knowledge, Skills & Abilities**
Required:
- Analytical skills and strategic thinking
- Strong organizational and communication skills
- Ability to interact effectively with all levels of the organization - Fluent in MSOffice, SAP & MS Project package
Desired:
- Advanced English
- Basic financial knowledge

📌 Marketing Manager (México)
🏢 Goodyear
📍 México