? About the Job

Toplent helps companies scale faster by connecting them with exceptional remote professionals from SEA, LATAM, and South Africa. We are currently collaborating with a fast-growing DTC brand that is seeking a Creative Strategist to join their team on a remote full-time basis.

In this role, you’ll own the full creative pipeline—from ideation to performance analysis—partnering with editors, designers, and media buyers to deliver performance-driven direct-response ads across Meta, Instagram, and YouTube.

? Responsibilities:

- ? Ideate, script, and build weekly direct-response creative briefs (UGC short-form, DR edits, statics)
- ? Manage end-to-end production: from briefs → creator/editor handoff → QA → upload/naming → delivery to media buying team
- ? Partner with editors and designers, providing clear and timely feedback to ensure quality and deadlines are met
- ? Develop platform-native concepts with a focus on direct-response video
- ? Own creative performance, driving towards monthly/quarterly KPIs tied to CPA/CAC and win rate
- ? Translate key metrics (hook rate, hold, CTR, CVR, CPA) into testing strategies and creative iterations




- ? Collaborate with media buyers to define hypotheses, budgets, and success metrics for creative testing
- ? Document insights and learnings systematically in Notion
- ? Review daily ad performance and identify optimization opportunities
- ? Continuously ideate new hooks, angles, and creative concepts, maintaining a growing angle library
- ? Monitor competitor trends, market signals, and platform updates to stay ahead

?️ Required Skills:

- ✅ Proven experience as a Creative Strategist
- ? Strong understanding of direct-response advertising and performance marketing principles
- ? Hands-on experience with Meta, Instagram, and YouTube advertising platforms
- ? Strong analytical ability with comfort in performance metrics and testing frameworks
- ? Excellent project management skills, with the ability to manage multiple projects and deadlines
- ? Exceptional communication and collaboration skills in remote, cross-functional teams

? Benefits:

- ? 100% Remote Role (Work from anywhere)
- ? Competitive Salary in USD
- ? Career growth opportunities
- ? Collaborative and high-performance remote work culture

📌 Creative Strategist (Ciudad de México)
🏢 Toplent
📍 Ciudad de México