16 ago
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Inspired Education Group
|
Baja California
16 ago
Inspired Education Group
Baja California
Inspired Education is seeking to appoint a Brand Executive – Americas to join our Regional Marketing team.
Based in Querétaro, Mexico and reporting to the Marketing Director for Americas, this role will support a portfolio of premium schools across the Americas, driving brand excellence and executing integrated marketing initiatives that strengthen awareness, generate qualified leads, and support enrolment growth.This is an exciting opportunity for a highly organized, hands-on marketing professional who thrives in a fast-paced, multi-brand environment.
Working closely with Heads of School, Admissions teams, and regional stakeholders, the Brand Executive will lead the execution of 360° marketing campaigns, analyze performance, develop compelling brand communications, and ensure every school delivers a consistent and premium brand experience.
The idóneo candidate combines strong commercial acumen, creativity, analytical thinking, and exceptional project management skills with the agility to succeed in a dynamic international education environment.KEY RESPONSIBILITIES:- Develop and execute tailored marketing plans for multiple schools and brands across the Americas, ensuring alignment with business and enrolment objectives.
- Lead the planning and execution of integrated 360° marketing campaigns across digital, social media, PR, events, websites, and offline channels.
- Manage multiple marketing projects simultaneously, ensuring deadlines, budgets, and deliverables are met with a high level of quality and attention to detail.
- Monitor campaign performance, analyze marketing data, and prepare insightful reports that translate results into actionable recommendations.
- Build strong relationships with Heads of School, Admissions teams, and regional stakeholders to align marketing initiatives with commercial priorities.
- Support the development, review, and delivery of creative assets and marketing content,
ensuring consistency with Inspired's premium brand standards.
- Create engaging presentations, reports, and marketing materials that communicate ideas clearly and professionally.
- Review digital campaign implementation across platforms such as Google Ads and Meta Ads, ensuring campaigns are optimized and aligned with business goals.
- Coordinate cross-functional projects with internal teams and external partners to deliver seamless marketing initiatives across the region.
- Travel regularly to schools across the Americas to strengthen relationships, support local marketing initiatives, and ensure successful campaign execution.THE IDEAL CANDIDATE WILL HAVE:- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5–7 years of experience in Brand Management, Marketing, or similar roles, ideally managing multiple brands simultaneously.
- Proven experience executing integrated marketing campaigns across digital and traditional channels in a fast-paced environment.
- Strong project management skills, with the ability to prioritize multiple initiatives while maintaining exceptional attention to detail.
- Excellent analytical capabilities, including experience interpreting marketing data and using insights to improve campaign performance.
- Hands-on experience with Google Analytics, Meta Ads, Google Ads, and Power BI, with the ability to monitor and evaluate campaign effectiveness.
- Basic to intermediate design skills using Canva and Adobe Creative Suite, with confidence reviewing creative assets and maintaining brand consistency.
- Outstanding written and verbal communication skills in English, with the ability to create compelling content and deliver professional presentations.
- A proactive, resilient, and adaptable mindset, capable of thriving in a dynamic, high-growth, and constantly evolving environment.
- Strong interpersonal and stakeholder management skills, with a collaborative approach and willingness to travel regularly across the Americas.SAFEGUARDING STATEMENT
📌 Brand Executive Americas (Querétaro) (Baja California)
🏢 Inspired Education Group
📍 Baja California