Community Sports Partners is dedicated to creating fun and memorable experiences that bring the families of our communities together.
We operate across multiple locations in both the USA and Canada, engaging with thousands of players each month and providing an active place to have fun, make connections, and develop a passion for a healthy and active lifestyle!
We are looking for an experienced Digital Marketing Director to lead the management and optimization of our digital advertising initiatives.
With 5‐8+ years of experience, the idóneo candidate will have expertise in managing high‐performance campaigns, optimizing budgets, and leveraging advanced tools to enhance key metrics.
The successful candidate will also have the ability to analyze performance and implement effective strategies that align with our business goals.
After 6 months probation, candidates will be considered for relocation to Canada/US.ResponsibilitiesManage and optimize paid advertising campaigns across Google Ads and Meta platforms, including search, display, shopping, and remarketing campaigns to maximize ROASExecute comprehensive conversion rate optimization through systematic A/B testing, heatmap analysis, and user behavior tracking to improve landing page performanceImplement and optimize technical SEO strategies, including site structure optimization, schema markup, and content optimization based on search intentConduct in‐depth performance analysis using tools like Google Analytics, Google Tag Manager, and Data Studio to identify opportunities and optimize campaign performanceDevelop and maintain tracking systems for all digital marketing initiatives, ensuring proper attribution and accurate reporting of KPIsLead UI/UX optimization efforts by analyzing user behavior data and implementing improvements to increase conversion ratesMonitor and optimize bidding strategies across all paid channels, including automated bidding implementation and optimizationCreate and optimize campaign structure including account organization,



keyword research, audience targeting, and ad copy testingPerform regular technical audits of paid campaigns, landing pages, and website performance metricsGenerate comprehensive performance reports with actionable insights for stakeholdersRequired skillsPaid Advertising Platforms:Advanced Google Ads certification with proven experience in search, display, and shopping campaignsMeta Ads expertise including campaign structure, targeting, and optimizationExperience with automated bidding strategies and script implementationAnalytics & Tracking:Advanced Google Analytics 4 proficiencyGoogle Tag Manager implementation and debuggingExperience with heat mapping tools (e.g., Hotjar, Crazy Egg)Conversion tracking and attribution modelingSEO & Technical Tools:Working knowledge of technical SEO principlesExperience with SEO tools (SEMrush, Ahrefs, Screaming Frog)Understanding of HTML, CSS, and basic Java ScriptCRO & Testing:Experience with A/B testing tools (Optimize, VWO, or similar)Statistical significance analysisUser behavior analysis and heatmap interpretationQualificationsBachelor's degree in Marketing, Analytics, or related field5+ years of hands‐on experience managing large‐scale paid advertising campaignsProven track record of improving ROAS and conversion ratesStrong analytical and problem‐solving skills with a data‐driven approachExperience with bid management platforms and automation toolsStrong understanding of attribution modeling and customer journey analysisTools requiredGoogle Ads & EditorGoogle Analytics 4Google Tag ManagerMeta Ads ManagerSEMrush/AhrefsA/B Testing PlatformsHeat Mapping ToolsExcel/Google Sheets (Advanced)Required metrics & portfolioDemonstrated history of ROAS improvementExamples of successful A/B tests and their impactTrack record of improving conversion rates through UI/UX optimizationPortfolio of successful paid campaigns with measurable resultsBenefits
Compensation: competitive based on experienceSeniority level
Mid‐Senior levelEmployment type
Full‐timeJob function
OtherIndustries
IT Services and IT Consulting

📌 Digital Marketing Director (Xico)
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