Program Manager –Partner Marketing

Location: Mexico

Function: Marketing

Reports to: Director – Marketing

Role Overview The Program Manager – Marketing supports and executes GTM initiatives across Ignite, Liftoff, Accelerate, and Skilling programs in Mexico. The role is centred on partner-led marketing, working closely with institutions and ecosystem partners, managing marketing and PR agencies, and driving social media and event-based activations to support platform growth.

This is a hands-on role for a senior marketing professional who brings strong execution discipline, partner coordination experience, and comfort operating across multiple channels and stakeholders.

Key Responsibilities

Campaign & Partner Marketing Execution

- Execute GTM initiatives through institutional and ecosystem partners including universities, training centers, associations, incubators, and government programs

- Act as the owner and expert for through-partner marketing, enabling partners with playbooks, assets, and localized campaigns

- Manage partner timelines, commitments, follow-ups, and execution quality across programs

Social Media & Events

- Plan and execute program-led social media initiatives aligned to GTM priorities in Mexico

- Drive event-based marketing including webinars, orientation sessions, workshops, roadshows, and ecosystem events in collaboration with partners and field teams

- Track performance of social and event channels and optimize based on outcomes

Agency & PR Management

- Manage external marketing agencies across social media, content, design, and events





- Work closely with a PR agency to support media outreach, press releases, partner announcements, and ecosystem visibility

- Own agency briefs, scopes of work, timelines, budgets, and quality control

Platform Growth & Operations

- Support user onboarding, activation, and engagement journeys through partner channels and CRM-led communication (email, WhatsApp, in-platform)

- Collaborate with product, growth, and triage teams to track conversions and funnel movement

- Maintain structured trackers and prepare weekly and monthly MIS reports covering campaigns, partners, agencies, social, events, and PR performance

Content & Collateral

- Coordinate development of localized marketing assets including partner kits, decks, brochures, landing pages, social creatives, and event collateral.

- Ensure brand consistency across partner, agency, and media-facing communication

Skills & Experience

- 6–8 years of experience in marketing, program management, or GTM execution roles

- Strong expertise in partner-led marketing and ecosystem-based growth, preferably in Mexico

- Proven experience managing marketing and PR agencies

- Hands-on experience with social media management and event marketing

- Background in EdTech, skilling, or entrepreneurship ecosystems is a strong advantage

- Strong project management and stakeholder coordination skills

- Comfortable with CRM workflows, UTMs, dashboards, and performance reporting

- Fluent in Spanish with strong written and verbal communication; English working proficiency preferred

📌 Program Manager –Partner Marketing (Lagunas De Xico)
🏢 Wadhwani Foundation
📍 Lagunas De Xico