A global leader in precision irrigation solutions with a strong footprint in agriculture and sustainable water management. The company combines manufacturing excellence, innovation and global market reach, with operations across multiple continents. The Mexico and North LATAM region represent a strategic growth platform with significant expansion potential providing drip irrigation, filtration, fertigation, automation, and water management technologies that help agricultural producers improve crop yields while optimizing water usage. The company serves customers worldwide through an extensive manufacturing and distribution network.
THE POSITION The General Manager - Mexico & North LATAM will have full responsibility for the region’s commercial development and manufacturing operations, including complete P&L; accountability.
This is a hybrid operational-commercial leadership role requiring a proven ability to grow revenue, develop markets, strengthen customer and distributor relationships, and lead a manufacturing operation with a strong focus on safety, quality, service, cost, and delivery.
The General Manager will define and execute the regional strategy while ensuring close alignment between sales, manufacturing, supply chain, finance, human resources, and the company’s global leadership team.
KEY CHALLENGES Accelerate profitable revenue growth and increase regional market share
Develop new customers, channels, distributors, and market opportunities
Strengthen relationships with strategic accounts and commercial partners
Improve manufacturing performance, capacity utilization, quality, and cost competitiveness
Align sales forecasts with production and supply chain capabilities
Improve profitability, cash flow,



and working-capital performance
Execute the regional expansion and market-consolidation strategy
Build a collaborative, accountable, and performance-driven leadership team
KEY RESPONSIBILITIES Commercial Leadership and Business Development Define and execute the commercial strategy for Mexico
Lead sales development, customer acquisition, channel expansion, and market penetration
Identify new product, customer, and application opportunities
Establish revenue, margin, market-share, and customer-development objectives
Build and maintain senior-level relationships with key customers, distributors, growers, integrators, and other strategic partners
Strengthen pipeline management, forecasting accuracy, pricing, and commercial execution
Partner with integral commercial and product teams to introduce solutions aligned with regional market needs
Manufacturing and Operational Leadership Drive continuous improvement in safety, quality, delivery, productivity, cost, and customer service
Optimize production capacity, labor efficiency, inventory, procurement, and supply chain performance
Ensure manufacturing and supply chain plans are aligned with sales forecasts and customer demand
Lead operational improvement initiatives using Lean manufacturing, continuous improvement, and data-driven performance management




General Management and P&L; Responsibility Assume full responsibility for P&L;
Lead and develop leadership team across Sales, Operations, Supply Chain, Finance, and Human Resources
Establish clear objectives, operational KPI’s, and accountability throughout the organization
Provide accurate business forecasts and performance updates to global leadership
THE CANDIDATE The ideal candidate will be a well-rounded business leader with experience in both commercial development and manufacturing operations. The position requires more than functional sales leadership: candidates must demonstrate the ability to manage an industrial operation while creating and executing a growth-oriented commercial strategy.
Candidates should bring:
A minimum of 5–7 years of progressive leadership experience in manufacturing-based organizations
Successful experience in a senior commercial, sales, or business-development leadership role
Experience leading manufacturing operations as a General Manager, Plant Manager, Operations Director, or similar leader
Demonstrated responsibility for a business unit or regional P&L;
A proven record of increasing revenue, developing new markets, expanding customer relationships, and improving profitability
Strong knowledge of manufacturing, supply chain, quality, operational excellence, and continuous improvement
Experience aligning commercial objectives with production capacity and operational capabilities
Experience leading cross-functional teams and developing senior managers
International or multinational business experience
Fluency in Spanish and English
Willingness and ability to travel regularly throughout Mexico and North LATAM

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📌 Commercial Manager (Must have Manufacturing Operations background) (Santiago Mexquititlán Barrio 1ro.)
🏢 Barbachano International
📍 Santiago Mexquititlán Barrio 1ro.