Role Summary:The Science Diet Brand Manager is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives.
They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers.
They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics.
They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.Responsibilities:- Strategic Growth & Omni-Channel Execution : Align and implement omni-channel marketing, communication, and media strategies across traditional and digital platforms, using insights and analytics to capture key growth opportunities- Go-To-Market & Innovation Leadership: Lead the strategic planning, market alignment, and launch execution for new products, re-launches, and quarterly tentpole marketing activations- Strategic 6P Planning & Metrics: Develop and align measurable 6P marketing plans, identifying key performance indicators (KPIs) to track campaign effectiveness and business health- Portfolio & Revenue Management :



Drive product portfolio management and identify revenue growth management and simplification opportunities across therapeutic nutrition categories- Financial & Budget Accountability : Manage the allocated A&P; budget and support overall P&L; management to maximize return on marketing investments- Commercial & Field Enablement: Design, produce, and hand over high-impact promotional materials to Sales Operations, ensuring field teams and veterinary conference strategies are fully equipped to win in the retail clinic environmentRequired Qualifications:- Bachelor's Degree in Marketing, Business Administration or a related field- 3+ years of experience in brand marketing, retail marketing, trade marketing or related fields- Proven experience executing digital and eCommerce marketing campaigns (including paid search, digital display, and social media)- Advanced English levelPreferred Qualifications:- Strong analytical skills and capability to uncover measurable insights in large datasets- Excellent project management skills, with the ability to lead multiple projects simultaneously- Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment- Critical thinking and problem solving

📌 Brand Manager (Xico)
🏢 Hill'S Pet Nutrition
📍 Xico