**Senior Content & Campaigns Marketing Lead**:**Team**: Growth / Marketing**Type**: Full-Time, Remote (Americas Time Zones Preferred)**Reports To**: Director of Marketing**Drive growth through content strategy, creative execution, and campaign performance.
**If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.What You'll Do- Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe)- Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate- Collaborate with Product and Sales to align messaging with feature launches and business goals- Track content performance, make data-backed optimizations, and share insights with stakeholders- Mentor two junior marketers; provide regular feedback and conduct skills development sessions- Explore new AI tools to improve creative output, scale content,



and drive faster deliveryWhat You Bring- 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership- Familiarity with HubSpot or HighLevel for launching and tracking campaigns- Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting- Experience managing editorial calendars and junior marketers or freelancers- Exceptional writing and editing skills in English; Spanish or Portuguese is a plusFirst 90 Days- Audit content library and identify gaps across the lifecycle- Launch a multi-touch nurture campaign focused on increasing engagement and conversion- Standardize campaign creation workflows and train junior marketers on execution- Deliver a monthly campaign performance report with key learnings and optimization ideas

📌 Senior Content & Campaigns Marketing Lead (Xico)
🏢 Growth Troops
📍 Xico