**Senior Lifecycle & Marketing Automation Lead**:**Team**: Growth / Marketing**Type**: Full-Time, Remote (Americas Time Zones Preferred)**Reports To**: Director of Marketing**Transform the customer journey with automation and data.
**If you thrive at the intersection of strategy, systems, and growth, this role is built for you.What You'll Do- Develop and launch full-funnel lifecycle journeys using HubSpot or HighLevel- Implement and manage workflow automation using Zapier or Make, integrating with CRMs, analytics tools, and data warehouses- Create lead scoring, revenue alerts, and behavior-based triggers to optimize conversions- Run funnel and cohort analyses in Google Sheets or BigQuery; report insights to leadership- Align cross-functionally on campaign timing, attribution logic, and conversion goals- Vet and implement new tools, especially in AI and predictive analytics,



to optimize performance- Coach junior team members on automation best practicesWhat You Bring- 3+ years of experience in lifecycle marketing or marketing automation roles (SaaS or tech-enabled services preferred)- Advanced knowledge of HubSpot or HighLevel (including workflows, custom objects, and reporting)- Expertise in Zapier or Make (complex logic, error handling, webhooks)- Strong analytics skills—pivot tables, SQL basics, and funnel math- A proven ability to improve lifecycle KPIs like open/click rates, CVR, and retention- Experience managing at least one direct report or podFirst 90 Days- Audit current automations and present a roadmap focused on improving lead-to-close performance- Replace all manual campaign tasks with scalable automations- Create a live dashboard to track lifecycle metrics for leadership

📌 Senior Lifecycle & Marketing Automation Lead (Xico)
🏢 Growth Troops
📍 Xico