Remote-first (with optional team days in Mexico City)We aren't looking for someone to just "manage a growth budget."
We need a strategic operator who can see the big picture, break down cohorts, and scale our subscription business with both precision and scrappiness.What's In It For You?
The Best of Both Worlds:You get the speed and "blank canvas" feel of a startup with the massive resources and backing of a general beauty powerhouse.Radical Ownership:You aren't just a department head; you are the "Ultimate Goalkeeper."
You'll have the autonomy to unify Marketing, Product, and Retention under one vision.A Seat at the Table:Reporting directly to the General Manager, you will be stepping in to lead company-level strategy and high-stakes negotiations with global VPs.High Growth Path:This isn't a dead-end role.
Success here paves the way to becoming a CMO or leading regional expansion across LATAM.The Challenge
Right now, we have the pieces, but they are often moving in silos.
We need someone to solve the "End-to-End" puzzle.
The challenge isn't just spending more on ads; it's finding the 20% efficiency gain by syncing creative budgets, optimizing the handoff between acquisition and CRM, and scaling sustainably in a resource-constrained environment.
You'll be tasked with moving us away from marginal gains and toward a holistic strategy that views the customer lifecycle as one continuous journey.What Success Will Look Like
The First 60 Days:You've developed a "high-definition photograph" of the business—identifying every gap and opportunity; and presented a clear, data-backed action plan for the year.The Efficiency Win:You've successfully unified the creative and marketing budgets,



eliminating duplication and reinvesting those savings into high-impact talent or new channels.The Scalability Milestone:You've hit aggressive revenue targets while maintaining a healthy LTV/CAC ratio, proving that we can grow fast without losing our "scrappy" DNA.Key Responsibilities
Drive the Growth Roadmap:Lead the end-to-end strategy across Paid Media, CRM, and Lifecycle marketing to hit P&L; goals.Master the Funnel:Oversee the entire customer journey, ensuring a seamless transition from the first click to long-term retention.Lead Experimentation:Build a rigorous A/B testing culture where every product tweak and campaign is backed by data and aimed at conversion.Bridge the Gaps:Act as the connective tissue between Product, Engineering, and Finance to ensure growth initiatives are technically viable and financially sound.Requirements
9+ years of experience scaling growth for e Commerce, subscription, or consumer tech businesses.Quantitative DNA: A degree in Business, Engineering, or Economics and the ability to speak "fluent data."Paid Media & CRM Mastery: Deep, hands-on experience in the two biggest levers of our growth.Bilingual: Fluent English and Spanish are non-negotiable—you'll be the voice of the México team in global strategy sessions.Bonus (not mandatory):
Experience in the beauty or lifestyle industry.Power-user status with tools like Amplitude, Mixpanel, or SQL.A track record of managing CRM platforms like Iterable or Salesforce.Team & Reporting
You will handle the Growth/CRM team and will report directly to the Mexico General Manager.
You'll be her right-hand person, leading a high-performing squad of specialists in performance marketing, lifecycle, and analytics.
The vibe is fast-paced, curious, and accountable.
We are a tight-knit team that values "resourcefulness" over "throwing money at problems."

📌 Sr Growth Director (Xico)
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📍 Xico