**Responsibilities**:
**Qualifications**:
- 2-5 years relevant experience
- Communication, Teamwork, Flexibility and Empathy, Work under pressure, Administration and Project Monitoring. Knowledge / Level of specific knowledge of the position (normative, technological, administrative): Digital Marketing, Media, Digital and Social Platforms, Advertising and Interactive Marketing, Promotions, Digital Media and Social Platforms, Interpretation and analysis of statistics
- Excellent digital marketing competence across search, display, paid media and measurement.
**Education**:
- Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Tasks
- Work with Marketing, Data and other teams to identify potential use cases, always keeping in mind an adequate way to measure them
- Ensure optimum set-up processes and practices are in place on marketing automation platforms to enable Marketing Teams to demonstrate and report contributions for campaigns and key activities
- Work with IT and other stakeholders to optimize the tech ecosystem that will integrate digital marketing campaigns activity with our systems to improve quality of information
- Partner with critical stakeholders to identify and operationalize customer data, predictive models and campaign results through digital marketing campaigns
- Keep up to date with the latest best practices and integrations on CRM and lifecycle marketing




- Support developing a best-in-class CRM strategy to personalize tactics across channels, maximizing financial, customer and operational impact
**Requirements**:
- Strong skills developing marketing automation strategies in B2C with differentiated understanding of KPIs and engagement tactics for each segment
- Experience in implementation, and use of, marketing automation - nice to have Salesforce Marketing Cloud
- Desirable experience working across all aspects of digital strategy, campaigns, automation and marketing operations in a large organization
- Have a passion for what marketing automation can achieve for business. You combine this with solid knowledge of data driven marketing, continuous optimization, A/B testing and results analysis
- Ability to work in multiple projects, challenges and meet tight deadlines required
- Keep up to date of the newest trends, innovations, and technologies in the online advertising and marketing automation industries**Job Family Group**:
Marketing
- **Job Family**:
Marketing Generalist
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.
View the **EEO Policy Statement**.
View the **Pay Transparency Posting

📌 Marketing Sr Supervisor (Ciudad de México)
🏢 Citi
📍 Ciudad de México