**Responsibilities**:
**Qualifications**:
- 2-5 years relevant experience
- Communication, Teamwork, Flexibility and Empathy, Work under pressure, Administration and Project Monitoring. Knowledge / Level of specific knowledge of the position (normative, technological, administrative): Digital Marketing, Media, Digital and Social Platforms, Advertising and Interactive Marketing, Promotions, Digital Media and Social Platforms, Interpretation and analysis of statistics
- Excellent digital marketing competence across search, display, paid media and measurement.
**Education**:
- Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
We are seeking a dynamic and strategic Marketing Manager to lead and manage campaigns that drive digital adoption across our target audience. This role is pivotal in increasing user engagement with digital tools, improving user experiences, and contributing to the organization’s digital transformation objectives.
Key Responsibilities:
- Campaign Strategy & Execution:
- Develop and execute marketing campaigns to promote the adoption of digital platforms and tools.
- Identify target audiences and craft messaging that resonates with their needs and behaviors.
- Collaborate with internal teams to align campaigns with business goals and product offerings.
- Performance Analysis:
- Monitor, analyze, and report on campaign performance metrics (e.g., adoption rates, user engagement, and retention).
- Use data-driven insights to optimize strategies and improve outcomes.
Cross-functional Collaboration:




- Partner with product, customer support, and IT teams to ensure a seamless digital experience for users.
- Customer-Centric Approach:
- Understand customer pain points, motivations, and barriers to digital adoption.
- Design strategies to address these challenges through education, incentives, or awareness campaigns.
- Team Leadership:
- Collaborate with external agencies to deliver high-quality and timely campaign execution.
- Provide mentorship and support to team members as needed.
- Budget Management:
- Manage the marketing budget effectively, ensuring ROI on all initiatives.
- Track expenditures and adjust campaigns as necessary to maximize efficiency.
Qualifications:
- Strong understanding of digital platforms, customer journey mapping, and user engagement strategies.
- Proven ability to analyze performance data and drive actionable insights.
- Excellent project management skills and ability to prioritize multiple tasks.
- Strong communication skills and experience working in cross-functional teams.
- Proficiency in tools such as Google Analytics, CRM platforms, and marketing automation software.**Job Family Group**:
Marketing
- **Job Family**:
Marketing Generalist
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.
View the **EEO Policy Statement**.
View the **Pay Transparency Posting

📌 Marketing Sr. Supervisor (Ciudad de México)
🏢 Citi
📍 Ciudad de México