Job Details
Description
**Position Summary**
In the position of Digital Channel Development Manager, you will manage the commercial relationship with the bottlers acting as the main contact point to further build, grow, and develop our digital strategy in their B2B (Business to Business) platforms by developing a profound knowledge of the purchasing behavior of the traditional trade outlets encompassing frequency, volume, portfolio preferences and purchasing drivers.
**Essential Job Functions**
- Use data analytics tools to measure and analyze the performance of the bottlers' platforms.
- Provide reports and insights to help refine strategies.
- Create and implement digital strategies aligned with our business objectives.
- Identify target audiences and design strategies to engage them effectively.
- Work closely with other departments,



both internal & external, to ensure consistency in our strategies.
- Develop the strategy for B2C (Business to Consumer) channels and marketplaces.
**Position Requirements**
- Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Industrial Engineering or another related field.
- Additional Experience Desired: Between 1-3 years of experience in knowledge of the digital ecosystem including.
- Ecommerce, web analytics and B2B platforms management.
- Additional Experience Desired: Between 1-3 years of experience in planning and executing digital strategies.
- Computer Skills Desired: Microsoft Office.

📌 Digital Channel Development Manager (Ciudad de México)
🏢 Monster Energy
📍 Ciudad de México