**Senior Marketing Manager**:
**About the Company**:
We are a fast-growing, data-driven technology company building platforms that enable meaningful professional connections, data insights, and scalable mentorship. Our mission is to support career growth, engagement, and long-term value creation through strong products and thoughtful execution.
We are intentionally building a culture grounded in **intelligence, ownership, proactivity, and hunger to grow**. We value people who take initiative, think critically, and care deeply about impact and collaboration.
**Role Overview**
We are looking for a **Senior Marketing Manager (mid-senior level)**to **own and execute**the marketing strategy across multiple platforms and audiences. This role is adecuado for someone who combines **strategic thinking with hands-on execution**, thrives in fast-growing environments, and is motivated by building, testing, and scaling what works.
You will lead positioning, messaging, demand generation, and growth initiatives, working closely with leadership, sales, and product teams. This role has direct influence on growth, revenue, and market positioning.
**Key Responsibilities**:
- Own and execute the **end-to-end marketing strategy**.
- Translate positioning into **clear messaging, campaigns, and growth initiatives**.
- Build and manage **demand generation**efforts to support sales.
- Run experiments, analyze results, and iterate quickly.
- Partner closely with **product and sales teams**on go-to-market strategy.




- Track performance metrics and present insights to leadership.
**Requirements**:
- **7-10+ years of marketing experience**, ideally in **SaaS, technology, marketplaces, or EdTech**.
- Strong background in **B2B marketing**, preferably focused on the **US market**.
- Proven ability to operate in a **hands-on, execution-focused role**while maintaining strategic oversight.
- Experience across:
- Content strategy and storytelling.
- Demand generation and growth marketing.
- Paid media and campaign experimentation.
- **Advanced to fluent English**(written and spoken) — required.
- Strong analytical skills and comfort working with data.
- Excellent communication and stakeholder management skills.
- High level of **ownership, proactivity, and accountability**.
- Thrives in **fast-paced, evolving environments**.
- **Strong cultural fit**: intelligent, collaborative, proactive, and hungry to grow.
**Nice to have**
- Experience scaling marketing in **early
- to growth-stage companies**.
- Familiarity with **CRM, marketing automation, and analytics tools**.
- Experience working closely with founders or executive teams.
**Location & Work Model**
- **Location**:Guadalajara, Mexico (strong preference).
- **Work model**:Hybrid / On-site**, with flexibility.
**Our Hiring Process (Quick Overview)**:
Strong-fit profiles move quickly into the client’s interview process, with clear communication and timely feedback along the way.

📌 Senior Marketing Manager - Gdl (Guadalajara)
🏢 CobaltoTalent
📍 Guadalajara