**Additional Information**
**Job Number**
**Job Category**Sales & Marketing
**Location**Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico, 11560
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Non-Management
- JOB SUMMARY
The Coordinator, Consumer PR, CALA plays a key role in CALA Communications + PR, serving as day-to-day support for the Consumer PR team. Reporting to the Sr Manager, Consumer PR, the Coordinator will ensure diligent media follow up, respond to media requests, create press materials, oversee activity calendars, provide influencer and media support, and handle administrative tasks such as invoice processing and report submissions. This position will coordinate with cross-functional teams and external agencies to establish seamless information flow and sharing. Success in this role requires strong organizational skills, effective communication, and the ability to collaborate across departments to enhance the company's public presence. The role is based in Mexico City.
CANDIDATE PROFILE
Education and Experience
2-year degree from an accredited university in communications, journalism or public relations
2+ years communications-related experience in an agency/corporate/brand/hotel environment
Strong written and verbal communication skills in English and Spanish
Familiarity with popular consumer and industry relevant media outlets in the US and CALA
Strong interpersonal and relationship-building skills
High degree of integrity and confidentiality
Strong organizational and planning skills
Ability to work well under pressure
Agility to effectively manage multiple tasks simultaneously and adjust priorities
Proficiency in Microsoft Word, Outlook, PowerPoint, Excel; Canvas, Cision, Meltwater or any other monitoring service are a plus




CORE WORK ACTIVITIES
Consumer PR
Develop media materials, including press releases, briefs, pitches and fact sheets
Support development of PR angles and storytelling opportunities
Support vetting inbound media and influencer requests
Coordinate and/or proofread translations
Respond to media requests and provide diligent follow-up
Support execution of Consumer PR activations, press trips and media events, as needed
Develop detailed briefings for influencers participating in campaigns, press trips, or brand activations.
Support the hotel openings process in collaboration with the Hotel Openings Team, maintaining hotel opening trackers, drafting and reviewing openings releases and other PR materials, ensuring alignment with brand voice and messaging.
Monitor, compile, and follow up on coverage with media and influencers in coordination with external PR agencies
Review and provide feedback on social media content to ensure it aligns with PR objectives and brand guidelines.
Support tracking and compiling coverage, activities, etc. for various reports
Prepare and submit weekly PR reports to various stakeholders, including the weekly CALA update, weekly key media coverage summary
Monitor, update, and review the public relations team’s monthly activity calendar.
Maintain and update the CALA media contact list
Stay up to date on media trends, emerging platforms and key journalists/influencers




Manage invoice processing and payment follow-up for expenses related to press trips, influencer activations, and other PR initiatives.
Maintain Consumer PR Teams channel, organized documentation, and contribute to the optimization of internal PR workflows.
Department Support
Support completion of executive briefs in collaboration with Corporate Comms team
Monitor the CALA Press Mailbox
Create presentations for senior leaders, as needed
Support coordination of PR team Meetings, as needed
Review, process invoices; update invoice and budget trackers
2
MANAGEMENT COMPETENCIES
Leadership
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is req

📌 Coordinator, Consumer Pr (Polanco)
🏢 Marriott International
📍 Polanco