Market Research Analyst | Market Intelligence | Consumer Insights | Data-Driven Business Strategy
We are looking for a curious, analytical, and business-oriented Market Research Analyst to join our growing team and support U.S.-based organizations in the SaaS, Retail, eCommerce, Consumer Goods, Technology, and Digital Services industries.
This role is adecuado for professionals who enjoy transforming data into actionable insights that drive strategic business decisions. You'll be responsible for researching markets, analyzing competitors, identifying customer trends, and delivering recommendations that support product development, go-to-market strategies, pricing, customer acquisition, and business growth.
If you're passionate about market intelligence, consumer behavior, business analytics, and leveraging modern research tools and AI technologies, we'd love to hear from you.
What You'll Do
Conduct qualitative and quantitative market research to identify industry trends, customer needs, and growth opportunities.
Analyze market size, competitive landscape, customer behavior, and emerging market opportunities.
Design and execute market research projects, surveys, interviews, focus groups, and competitive analyses.
Collect, clean, analyze, and interpret large datasets to generate actionable business insights.
Develop customer segmentation models, buyer personas, and market opportunity assessments.
Monitor competitor activities, pricing strategies, product launches, and industry developments.
Collaborate with Product, Marketing, Sales, Customer Success, and Executive Leadership teams.
Prepare executive reports, dashboards, presentations, and strategic recommendations.
Support go-to-market strategies, product launches, pricing decisions, and expansion initiatives.
Identify business risks, market gaps, and customer pain points through research and analytics.
Utilize AI-powered research and analytics tools to improve efficiency and insight generation.
Market Research Expertise
Market Research
Market Intelligence
Competitive Analysis
Consumer Behavior Analysis
Customer Insights
Industry Research
Quantitative Research
Qualitative Research
Survey Design
Data Analysis
Business Intelligence




Market Sizing
Customer Segmentation
Buyer Persona Development
Pricing Analysis
Product Research
Trend Analysis
Go-to-Market Strategy Support
Strategic Planning
Executive Reporting
Research Tools & Technology
Experience with one or more of the following:
Microsoft Excel (Advanced)
Google Sheets
Power BI
Tableau
Looker Studio
SQL
Google Analytics 4 (GA4)
Microsoft Power Query
Qualtrics
SurveyMonkey
Typeform
Statista
Similarweb
SEMrush
Ahrefs
Crunchbase
CB Insights
Google Trends
LinkedIn Sales Navigator
HubSpot CRM
Salesforce
ChatGPT
Claude
Gemini
Microsoft Copilot
Perplexity AI
Analytical Skills
Data Interpretation
Statistical Analysis
Forecasting
Market Trend Analysis
KPI Reporting
Business Performance Analysis
Consumer Insights
Competitive Benchmarking
Strategic Recommendations
Storytelling with Data
Critical Thinking
Problem Solving
What We're Looking For
Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Finance, or a related field.
3+ years of experience in Market Research, Business Intelligence, Consumer Insights, or Competitive Intelligence.
Experience supporting SaaS, Retail, eCommerce, Technology, Consumer Goods, or Digital Services industries.
Strong analytical and quantitative skills with the ability to transform complex data into business recommendations.
Advanced proficiency in Microsoft Excel and experience with BI tools such as Power BI or Tableau.
Experience conducting qualitative and quantitative research.
Strong knowledge of customer segmentation, competitive analysis, and market trend identification.
Excellent presentation and storytelling skills using data.
Professional English proficiency (B2+/C1 preferred).




Ability to work independently in a fast-paced, remote, multicultural environment.
Preferred Qualifications
Experience supporting U.S.-based companies or international organizations.
Experience in SaaS product research or Retail market analysis.
Familiarity with SQL and data visualization platforms.
Experience using AI-powered research and productivity tools.
Knowledge of pricing strategy, customer journey mapping, and product marketing.
Experience presenting research findings to executive leadership.
Why Join Us?
Join an innovative organization where your research and insights will directly influence business strategy, product development, and market expansion. You'll collaborate with cross-functional teams, leverage cutting-edge research technologies, and help shape decisions that drive sustainable growth in competitive U.S. markets.
Next Step
Please remember to check your email and complete your One-Way Video Interview. This is the next step in our hiring process and will help us better understand your analytical thinking, research methodology, communication skills, and ability to generate actionable business insights. We look forward to learning more about you!

Market Research Analyst – High Fit Resume Requirements
Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, or related field.
3+ years of experience in Market Research or Market Intelligence .
Experience in SaaS, Retail, eCommerce, or Technology industries.
Experience conducting Market Research, Competitive Analysis, and Consumer Insights .
Strong knowledge of Market Trends and Customer Segmentation .
Advanced Excel and experience with Power BI or Tableau .
Experience using research tools such as Statista, Similarweb, SEMrush, Google Trends, or SurveyMonkey .
Ability to create executive reports and business recommendations .
Professional English (B2+).
Preferred (Bonus) ⭐
Experience working with U.S.-based companies .
Knowledge of SQL .
Experience with Google Analytics (GA4) .
Experience supporting Go-to-Market (GTM) strategies.
Experience using AI tools (ChatGPT, Claude, Gemini, Copilot).

📌 Market Research Analyst | Market Intelligence (Ciudad de México)
🏢 Cobalto Talent
📍 Ciudad de México