Description

This role is responsible for leading the digital sales of lending on charge products, ensuring continuous growth of the channel and optimization of conversion. The position also oversees communication and marketing for the Credit Card product, defining messaging, campaigns, and positioning to drive adoption and usage.

Additionally, the role leads the end-to-end strategy for Installment Plans (MSI) across all products, including design, execution, performance monitoring, and holistic optimization. Responsible for the control management pillar in relation to lending strategies

This Director will lead a team of three managers and work closely with key cross functional partners, including, Risk, Finance, Pricing, Servicing, GCI, GCO, Compliance, GABM, CA&C; and more.

Responsibilities

1. Responsible for the credit card communication of value proposition. Loyalty enhancement driven by communication strategy to engage credit card customers as well as increasing spend.

2. Revenue key contributor by leading FCR generators initiatives such as revolvers, DYP and plan N

3. Leader of plan N strategy for ICS products

4. NPD marketing workstream leadership

5. Responsible for internal and external audits accomplishment related to credit cards

6. Lead lending management actions and projects

7. Impact on results that this position must generate.

1.



FCR generator by increasing plan N usage and penetration. Also increasing the number of customers using plan N.

2. Revenue and PTI impacts driven by management action implemented

3. Billed Business generator by positioning product value proposition, communication spend stimulation offers and campaigns

4. Increase NPS through a customize and 360 communication strategy.

5. SHOW increase by spend stimulation communications

- Lend on Charge Structured plans Channels, Eligibility, Customer experience, Pricing

- Lead Digital Sales channels for DYP with focus on Performance Management

- Revenue growth through consistent, high-quality sales

- Penetrate with a higher percentage of users and no users turned into sales

- Generate more revenue per customer by pushing larger average size plans

- Maintain DYP users with a good value prop and gain new users to increase our base

Informed decision-making that enhances future campaigns, product offers, well targeted pricing and customer satisfaction

Qualifications

- Advances English

- Strategic thinking

- Learning agility

- Analytical skills

- Make quick decision and take risk

- Result driven

- Innovation

- Marketing and communication skills

- Make collaboration essential

- Effective communication

- Build the best team

- Lead with external perspective

📌 Marketing & Lending Product Director (Ciudad de México)
🏢 American Express
📍 Ciudad de México