JOB DESCRIPTION

Would you like to make a positive impact on the planet? – Take flight with Birdman ?

The Company

Birdman is the leading plant-based food and supplements company in Mexico, with sustained growth of over 100% YoY for 7 consecutive years. We strive to facilitate the transition to healthier, more sustainable, and cruelty-free lifestyles through delicious and nutritious products. Come and build the next Mexican Unicorn with us ??

The Role

This is a doer role — the most hands-on, sales-floor-connected position in the area. We're building Trade Marketing from the ground up, and we need someone who makes things happen without waiting for anyone to hand them a finished plan. You'll live at the point of sale, own execution end to end, and thrive in ambiguity where roughly 90% of the process doesn't exist yet.

You're a high-energy, hyperactive, pusher personality with strong people skills and a real commercial drive. You know how to build supplier relationships, negotiate under tight timelines, manage stress from complex value chains, and get displays live and selling.



You think about ROI, cost, and velocity — but you never stop at thinking. You execute. Get ready to make a difference ???

Key Responsibilities:

? Channel planning & activation: Build the channel activation plan (displays, sampling, POP, execution windows) within the Head of Modern Trade's promo calendar and the G2N framework, and land it account by account alongside the KAMs.

? Sell-out velocity (co-owned with KAMs): Monitor velocity by account and SKU using RGM data, and trigger floor actions when velocity drops — without waiting to be asked.

? Build the connections that don't exist: Store managers, floor leads, agencies, Marketing and brand — unlock execution the formal process doesn't solve.

? Own displays end to end: Shelf and special displays, both paid and earned. Maximize the return on paid displays (negotiated by KAMs) — placement, setup, maintenance, restock, and uplift measur

📌 Trade Marketing Lead (Zapopan)
🏢 Birdman
📍 Zapopan