Role Overview:
As a Marketing Specialist, you will be focused on leveraging marketing tactics and channels to create demand and leads to support the company’s highest goals. This will be done through a combination of creating & executing multichannel marketing strategies. This person will be required to execute marketing efforts by the direction of the head of marketing to achieve the team’s most important number (MIN).

This role requires a scrappy and experienced professional who is willing to execute elements of each campaign. This means they are capable of rolling up their sleeves and solving capacity problems themselves either by writing copy, editing a workflow, peeking into analytics, or directing an agency/vendor to get a job done. We know that not all functions of marketing can be done by one person - even the most amazing marketing specialist, but this role particularly requires a person who can execute certain tactics themselves when necessary to get results.

Outcomes
1. Execute High-Impact Webinars That Drive MQL Growth and Engagement
Why this matters:



Webinars are one of Rotate Digital's highest-leverage tools for attracting, warming, and converting moving company owners into qualified leads. Execution quality directly impacts how the industry perceives us and how many new MQLs enter the pipeline every month.
How success looks:
Webinars (monthly) are planned, promoted, and executed on time with zero dropped balls ?
Registrant counts are consistently hitting or exceeding the monthly target
New MQLs generated from each webinar are tracked, segmented, and handed off intentionally
Post-webinar follow-up is structured, timely, and drives continued engagement
The webinar experience feels polished, professional, and worth showing up for
Every webinar produces repurposable content that feeds other channels

2. Own the MQL Journey and Drive Intentional Nourishment That Moves People Toward Sales
Why this matters: Rotate Digital has over 800 qualified contacts si

📌 Marketing Specialist (México)
🏢 Rotate Digital
📍 México