PPC Specialist (Google Ads & Performance Marketing) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a PPC Specialist to take ownership of paid media performance across a rapidly growing, multi-location home services organization.
This is not a campaign monitoring role.
You’ll be responsible for driving measurable business growth by improving lead generation, optimizing advertising spend, reducing acquisition costs, and identifying opportunities to scale campaigns across multiple markets.
You’ll manage Google Ads, Local Services Ads (LSA), landing page optimization, and Meta Ads while working closely with marketing leadership to maximize return on advertising spend.
If you think in terms of qualified leads, booked jobs, CPA, CPL, and ROAS, this role is built for you.
What You’ll Own
Google Ads & Paid Search Management
- Manage Google Ads MCC accounts across multiple markets and service areas.
- Optimize Search campaigns for active service locations.
- Manage:
- Campaign budgets
- Bidding strategies
- Keyword research and expansion
- Negative keywords
- Audience targeting
- Perform ongoing search term analysis to identify new opportunities and eliminate wasted spend.
- Monitor campaign performance daily and implement optimizations that improve lead quality and conversion volume.
- Continuously test bidding strategies and campaign structures.
- Ensure accurate conversion tracking, attribution, and reporting.
Local Services Ads (LSA)
- Manage and optimize Local Services Ads across multiple markets.
- Monitor:
- Lead quality
- Budget pacing
- Dispute management
- Account health
- Maintain strong visibility and performance across all service locations.
- Identify opportunities to increase lead volume while maintaining cost efficiency.
Landing Page Optimization & CRO
- Build and optimize landing pages using:
- Unbounce
- Instapage
- Similar platforms
- Monitor landing page perfor
📌 PPC Specialist (México)
🏢 Pavago
📍 México