Sr. Manager, Customer Marketing & Category
Location: Ciudad de Mexico, CMX, MX
The Sr Manager Customer Marketing & Category is responsible for leading the Customer Marketing agenda across the assigned cluster, ensuring the effective translation of brand and category strategies into winning channel, customer, and point‐of‐sale execution. This role acts as a strategic bridge between Brand Marketing, Sales, and Finance, driving profitable and consistent growth.
Responsibilities
Translate brand strategy into channel and POS execution
Adapt regional and local brand strategies to local market realities, channels, and customer needs
Define clear activation guidelines by channel (Modern Trade, Traditional Trade, Drug & Pharma, Tourism, Proximity, eCommerce)
Ensure consistent brand positioning while allowing flexibility for customer‐specific execution
Lead annual and quarterly customer marketing planning aligned with brand priorities
Develop customer and channel strategies
Build channel and customer strategies that drive category growth and shopper conversion




Identify growth opportunities by channel, format, and key customers
Define assortment, pricing, promotion, and merchandising principles by channel
Support Joint Business Plans (JBPs) with key customers through differentiated activation plans
Deflator ownership and optimization
Own the trade investment budget and allocation by channel and customer
Define clear guardrails, investment principles, and ROI targets
Track, analyze, and optimize promotional effectiveness and spending efficiency
Ensure delivery of the deflator through disciplined planning and execution
Partner with Commercial Control & Finance to ensure transparency, governance, and post‐evaluation
Promotional strategy and in‐store activation
Define promotional strategy, mechanics, and calendars aligned with brand and customer objectives
Lead the design of impactful in‐store visibility, merchandising, and shopper activation
Establish execution standards and KPIs

📌 Sr. Manager, Customer Marketing (Ciudad de México)
🏢 Edgewell Personal Care Italy S. R. L.
📍 Ciudad de México