15 ago
|
Bluelight Consulting
|
Ciudad de México
15 ago
Bluelight Consulting
Ciudad de México
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. We are looking for someone with a strong media and advertising foundation; well versed in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, planning, presenting, executing, and optimizing all media strategies.
Our idóneo candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We're seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time. Media Buying & Strategy
Deep understanding of Google Ads Quality Score, bid strategies (CPA, ROAS, manual CPC), and how to diagnose and recover from CPC inflation.
Must have experience with Google Ads and Hubspot
Execute data‐driven media buying strategies that align with client goals and target audiences.
Conduct market research to identify the most effective media channels.
Analyze historical campaign data to inform media mix and performance projections.
Recommend channel‐specific budgets and optimize spend based on performance metrics.
Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
Hands‐on experience with LinkedIn Lead Gen Forms, Matched Audiences, and B2B‐specific targeting strategies.
Experience closing the feedback loop between lead quality and campaign targeting — working with sales/CRM data to optimize for qualified leads
📌 Digital Media Buyer (Ciudad de México)
🏢 Bluelight Consulting
📍 Ciudad de México