Quote from Hiring Manager
Join our team Brown-Forman is seeking a Senior Trade Marketing Coordinator. This exciting role will create and coordinate trade marketing activities and in-store implementation to drive sell-outs, aligned with brand plans.
What You Can Expect
Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, and sales force contests to increase product takeaway.
Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy.
Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs.
Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities.
Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.
What You Bring to the Table
Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or a similar sales-focused role.




Demonstrated ability to negotiate effectively with suppliers and internal stakeholders to achieve business goals.
Proven experience in budget planning and administration.
Strong project management skills with a demonstrated ability to coordinate and deploy multiple projects in a fast-paced environment.
Advanced proficiency in Microsoft Office (specifically Excel and PowerPoint) for data and information analysis.
Excellent oral and written communication skills in both English and Spanish.
What Makes You Unique
You must be organized, know how to prioritize your activities, be an expert in database management and objection handling.
Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc.
Create and do different things that generate acceleration in business development.
Who We Are
We believe great people build great brands. Being a part of Brown-Forman means you will

📌 Sr Trade Marketing Coordinator (Centro)
🏢 Brown-Forman Australia
📍 Centro