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The Site Merchandising & Content Manager leads the execution of digital merchandising and product content strategies across all brand-owned sites, dropship retailers, and marketplaces. This role manages a multi-channel team responsible for site refreshes, listing accuracy, asset updates, and content optimization. The manager ensures product storytelling aligns with campaign and sales goals, while maintaining operational consistency across geographies and platforms. This role reports to the eCommerce Director and collaborates closely with Brand, Creative, Sales, and Site Experience teams.
Responsibilities
- Manage a team of Senior Merchandisers (Brand Sites, Dropship, Marketplaces) and Junior Merchandisers
- Oversee day-to-day execution of updates across Shopify, retailer portals, and marketplaces
- Define workflows for content updates, QA, campaign setup, and weekly site refreshes
- Prioritize team efforts based on launch calendars, product importance, and business needs.




- Own the merchandising and content calendar across all channels
- Ensure consistency of product copy, imagery, sorting, and tagging logic
- Partner with Brand and Creative to localize and deploy campaign assets in a timely manner
- Monitor PDP, PLP, homepage, and A+ content to ensure accuracy and brand alignment.

Process & Tool Optimization
- Define SOPs for product setup, content QA, and change management across brand sites, dropship portals, and marketplaces
- Coordinate with the Developer and Analyst to identify automation or content improvement opportunities
- Track team productivity and asset readiness using tools like Monday or Asana.

Reporting & Stakeholder Collaboration
- Maintain clear documentation and trackers for launches, errors, and performance
- Collaborate with Demand Planning on product readiness and allocation
- Partner with Site Experience to align merchandising str

📌 Site Merchandising (Naucalpan de Juárez)
🏢 Maxima Apparel
📍 Naucalpan de Juárez