Role Overview

As a Sales Development Representative (SDR) at Indigo, you will be the first voice prospective families hear. Your core mission is to connect with inbound and outbound leads through high-quality phone outreach, quickly build rapport, qualify interest, and schedule consultations for senior sales staff (primarily the US, Canada, LATAM). This role is centered on conversation, responsiveness, and persistence and is adecuado for someone who is energized by speaking with families, uncovering motivations, and moving opportunities forward through direct outreach.

You will play a critical role in creating strong first impressions, increasing booked consultations, and helping more students and families take the next step with Indigo.

Responsibilities
- Engage quickly and professionally with prospective families who inquire about Indigo programs, with a strong emphasis on outbound and follow-up calling.
- Conduct high-quality discovery and screening calls to understand the student’s academic background, interests, goals, timeline, and overall fit for Indigo’s programs.




- Build trust and rapport with families over the phone, confidently guiding conversations and addressing early questions or hesitation.
- Use a structured qualification approach to identify high-intent, high-fit leads and move them efficiently toward a consultation.
- Maintain strong daily call activity, including prompt follow-up with new inquiries and persistent outreach to warm leads.
- Re-engage unresponsive or undecided prospects through thoughtful call-based outreach that keeps Indigo top of mind.
- Serve as the front line of the sales process, ensuring families feel heard, informed, and excited about the opportunity to work with Indigo.

CRM Management (20%)
- Maintain impeccable Salesforce hygiene, ensuring every lead has up-to-date notes, clear tags, accurate stage status, and documented next steps.
- Proactively manage your lead pool by following up with unresponsive prospects, re-engagin

📌 Sales Development Representative (Ciudad de México)
🏢 Indigo Research
📍 Ciudad de México