Cabo Marqués – Acapulco

At Banyan Tree Veya & Banyan Tree Cabo Marqués, we craft meaningful and emotionally resonant journeys through mindful luxury, wellbeing, and a deep sense of place.

Role Purpose

The Digital Marketing Manager is responsible for leading and optimizing the digital strategy across the brand and property, ensuring a refined, cohesive, and high‑performing online presence.

Key Responsibilities
- Digital Strategy & Brand Positioning
- Lead and oversee digital marketing initiatives including brand websites, paid media, SEO/SEM, CRM, email marketing, and social media.
- Ensure all digital touchpoints reflect the brand’s luxury positioning, visual identity, and storytelling.
- Collaborate with Revenue, Sales, PR, Operations, Spa, Wellness, F&B;, and Brand teams to ensure alignment and commercial impact.
- Website Optimization & Guest Journey
- Continuously optimize website content, user experience, and performance to enhance conversion.
- Ensure all guest‑facing information (offers, experiences, dining, spa, seasonal activations) is accurate and up to date.




- Identify opportunities to improve the booking journey and increase direct revenue contribution.
- Performance Marketing & Analytics
- Oversee and evaluate performance of digital campaigns across Google Ads, Meta, retargeting platforms, and other channels.
- Monitor traffic, booking trends, and conversion metrics using analytics tools and dashboards.
- Generate actionable insights to drive continuous optimization and ROI improvement.
- Collaborate with external agencies to ensure strong campaign performance and strategic alignment.
- Content & Digital Assets
- Coordinate photo and video productions for rooms, villas, F&B;, wellness, spa, weddings, and brand experiences.
- Ensure all visual content aligns with luxury standards and brand storytelling.
- Manage digital asset libraries and distribution platforms (e.g., OTA channels, Ice Portal).
- Support the creation of emotionally compelling digital

📌 Digital Marketing Manager (Isla Guadalupe)
🏢 Banyan Tree Ilha Caldeira
📍 Isla Guadalupe