Senior Media Buyer (Meta Ads) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a results-driven Senior Media Buyer to own and scale paid social advertising campaigns across multiple client accounts.
This is a senior, hands-on role where you’ll build, launch, optimize, and scale Facebook and Instagram (Meta) advertising campaigns that generate measurable business results. You’ll work closely with clients, creative teams, and internal stakeholders to improve campaign performance, reduce acquisition costs, and maximize return on ad spend (ROAS).
If you’re passionate about performance marketing, thrive on testing new strategies, and enjoy making data-driven decisions that directly impact client success, this role is a strong fit.
What You’ll Own
Campaign Strategy & Management
- Build, launch, and manage Meta advertising campaigns from strategy through execution.
- Manage multiple client accounts while ensuring campaigns achieve performance goals.
- Optimize:
- Campaign structures
- Audiences
- Placements
- Bidding strategies
- Budgets
- Scale winning campaigns while maintaining profitability and efficiency.
Performance Optimization
- Monitor campaign performance daily.
- Analyze key metrics including:
- CPL
- CPA
- ROAS
- CTR
- CPC
- Conversion Rate
- Test new:
- Audiences
- Offers
- Creatives
- Landing pages
- Campaign strategies
- Continuously improve lead quality while reducing acquisition costs.
Creative Strategy
- Develop creative concepts and campaign messaging.
- Write detailed creative briefs for designers and video editors.
- Collaborate with creative teams to produce high-performing ad creatives.
- Analyze creative performance and recommend new testing initiatives.
Client Communication & Reporting
- Present campaign performance updates to clients and internal stakeholders.
- Prepare clear, data-driven reports with actionable recommendations.
- Recommend strategies for
📌 Senior Media Buyer (México)
🏢 Pavago
📍 México