Performance Marketing Specialist (Google Ads, Meta Ads & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
This is a hands-on paid media role focused on measurable growth — not just campaign coordination.
You’ll be responsible for:
- Paid media campaign management
- Google Ads & Meta Ads
- Lead generation and customer acquisition
- ROAS, CPA & CPL optimization
- Conversion tracking and attribution
- A/B testing and campaign scaling
- Performance reporting and analytics
You’ll work closely with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.
If you’re a data-driven performance marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.
What You’ll Own
Paid Media Campaign Management
- Build, launch, and manage campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other relevant paid channels
- Manage campaigns focused on:
- Lead generation
- Customer acquisition
- Sales and revenue
- Brand growth
- Develop and test audiences, messaging, creatives, and campaign structures
- Manage campaign budgets, bidding strategies, targeting, and placements
- Scale winning campaigns while maintaining performance efficiency
Campaign Optimization & Growth
- Monitor campaign performance and optimize accounts regularly
- Improve:
- ROAS
- CPA
- CPL
- CTR
- Conversion rates
- Run A/B tests across:
- Ad creatives
- Copy and messaging
- Audiences
- Landing pages
- Offers
- Bidding strategies
- Identify underperforming campaigns and implement improvements
- Test new channels, audiences, formats, and acquisition strategies
An
📌 Performance Marketing Specialist (México)
🏢 Pavago
📍 México