Century Snacks is building its presence in Mexico and is looking for a dynamic and entrepreneurial Brand Manager to drive local marketing execution, innovation, and brand building. This role is critical to ensuring that the company’s global strategy translates effectively into the Mexican market. With shared reporting to the Mexico General Manager and U.S. Central Marketing, you will act as the bridge between local execution and global alignment, managing agencies, innovation workflows, packaging development, and trade marketing support in a lean, high-impact team.
Overview
Key Responsibilities
- Brand & Marketing Execution
- Manage day-to-day coordination with the digital agency, ensuring campaigns are well-briefed, KPIs are tracked, and results are delivered.
- Adapt global brand assets to the Mexican market, ensuring consistency and relevance across consumer touchpoints.
- Support customer presentations and trade marketing initiatives in collaboration with Sales.
- Manage the innovation cycle for Mexico, leading the project management workflow of new product developments (NPDs).




- Identify consumer insights and trends when relevant, and adapt concepts for the local market.
- Coordinate packaging development with general and local suppliers, ensuring compliance with Mexican regulations and brand standards.
- Oversee sourcing of samples from U.S. and Mexican third-party suppliers for internal testing, retailer presentations, and activations.
- Track new product launches, pricing, distribution, and promotional activity across the Mexican snack market.
- Provide actionable insights and recommendations to inform local decisions and central strategy.
- Cross-Functional & Commercial Support
- Coordinate trade marketing tools and point-of-sale materials for retailers, wholesalers, and distributors.

Performance Measurement & Reporting
- Track local KPIs across digital, innovation, and trade activation performance.
- Execute and monitor local brand budgets with efficiency

📌 Brand Manager (México)
🏢 Century Snacks
📍 México