About Black Propeller

Black Propeller is a performance-driven digital marketing agency helping SMB and Enterprise clients achieve measurable growth through data, technology, and integrated marketing strategy.

We are looking for a Senior Paid Media Manager to manage a cross-functional marketing pod, develop 360° client strategies, and ensure strong delivery across all marketing workstreams.

Position Summary The Senior Paid Media Manager combines team management, integrated marketing strategy, and client leadership.

This person will manage a pod of marketing specialists, set the strategic direction for an assigned client portfolio, and ensure all channels and workstreams support the client’s wider business objectives.

The idóneo candidate has agency experience, a broad understanding of digital marketing, and the ability to lead specialists across paid media, SEO, content, creative, CRM, analytics, and conversion optimization.

Key Responsibilities

Team and Pod Leadership

- Lead and manage a cross-functional pod of marketing specialists and Global Resource Team members.
- Set clear priorities, responsibilities, timelines, and expectations across client workstreams.
- Delegate execution effectively while maintaining ownership of overall strategy and delivery quality.
- Organize internal alignment points to keep projects, campaigns, and deliverables on track.
- Review the team’s work for quality, accuracy, and alignment with the client strategy.
- Resolve blockers, manage competing priorities, and ensure commitments are delivered.
- Provide regular feedback, coaching,



and support to help team members develop and perform effectively.

Integrated Marketing Strategy

- Develop integrated 360° marketing strategies based on each client’s business goals, audience, market, and customer journey.
- Align paid search, paid social, SEO, content, creative, CRM, analytics, and conversion optimization within one cohesive strategy.
- Translate client objectives into clear priorities and actionable plans for specialist teams.
- Recommend channel mix, budget allocation, audience strategy, messaging, and campaign priorities.
- Connect marketing activity to business outcomes such as revenue, customer acquisition cost, lifetime value, ROAS, and profitability.
- Use performance data, competitive insights, and market trends to identify risks and growth opportunities.
- Turn reporting into clear recommendations explaining what happened, why it happened, and what should happen next.

Client Leadership

- Serve as the primary strategic lead for an assigned portfolio of clients.
- Build strong relationships with senior stakeholders and act as a trusted marketing advisor.
- Develop a clear understanding of each client’s business model, challenges,



competitive landscape, and growth objectives.
- Lead strategy calls, performance reviews, and quarterly business reviews.
- Present complex marketing information in clear, commercially focused language.
- Manage expectations, address concerns proactively, and maintain confidence in the agency’s strategic direction.
- Identify opportunities to improve performance, expand services, and strengthen client relationships.

Qualifications

- 4+ years of experience in paid media, digital marketing, integrated marketing, client strategy, or account leadership.
- Prior paid media experience is essential.
- Previous experience within a digital marketing, performance marketing, or advertising agency.
- Experience directly managing, mentoring, or developing marketing team members.
- Experience leading cross-functional teams, client pods, or groups of channel specialists.
- Demonstrated experience developing multi-channel or full-funnel marketing strategies.
- Strong understanding of paid search and paid social, with broad knowledge of SEO, content, creative, CRM, analytics, and conversion optimization.
- Experience managing senior client relationships and presenting strategic recommendations.
- Strong analytical skills and the ability to turn performance data into actionable business insights.
- Effective delegation, prioritization, communication, and commercial thinking skills.
- Experience working with offshore, nearshore, or distributed teams is preferred.

📌 Senior Paid Media Manager (México)
🏢 Black Propeller
📍 México