Performance Creative Director
I 100% Remote | Contract USD 4k–6k/mo Base + Performance Bonuses

411 Locals is hiring a
Performance Creative Director

to build and scale our high-volume
video performance engine

on Meta. We manage direct-response
lead generation

for 3,500+ home service SMBs (HVAC, plumbing, roofing, etc.) and are scaling to 10,000+ accounts.

We are not looking for a traditional Creative Director or brand marketer. We need an organized growth operator obsessed with
performance creative

, rapid experimentation, and CPL optimization.

Key Performance Targets:
- Leads/Customer/Day:

Scale average from 0.3 ➔
2+ leads/day

.
- Cost Per Lead (CPL):

Drive blended CPL from $15 ➔
Under $10

.
- Testing Scale:

Discover scalable winning video formulas weekly across 20+ industries.

Core Responsibilities:
- Video Performance Engine:

Operationalize a rapid testing pipeline capable of producing and testing high volumes of short-form/UGC video concepts monthly.
- Creative Decay & Strategy:

Analyze Meta campaign data to identify winning hooks, messaging angles,



and offers; rapidly replace decaying creatives before performance drops.
- Team Leadership & Systems:

Build and lead a remote team of Creative Strategists, AI Video Producers, and freelancers, establishing clear accountability and production velocity.
- Cross-Functional Alignment:

Collaborate with Paid Media and Operations teams to scale winning creative formulas across thousands of accounts.

Requirements:
- 8+ years

in
performance marketing

, direct-response advertising, or
creative strategy

.
- 5+ years

managing creative or performance marketing teams.
- Proven mastery of
Meta Ads

performance metrics (CPL, CTR, CPM, Conversion Rate) and high-volume video testing.
- Demonstrated experience scaling direct-response
lead generation

campaigns (local business/home services experience strongly preferred).
- A structured,
data-first mindset (
*TEST ➔ MEASURE ➔ KILL ➔ ITERATE ➔ WIN ➔ SCALE*
).

Work C

📌 Performance Creative Director (México)
🏢 411 LOCALS
📍 México