Cluster Marketing Lead LATAM
Location: Mexico preferred; open to LATAM
Company: Mid-Sized Global Pharmaceutical

Role Overview
We are seeking a highly experienced marketing leader to drive the innovative portfolio across a multi-country LATAM cluster. The role will translate global strategy into regional and local execution, strengthen marketing capabilities, and improve launch readiness and commercial performance across the cluster.

The successful candidate will be a strategic, commercially minded leader with strong innovative pharma experience who can influence across countries, work closely with Global Marketing and Market Access, and bring structure to a newly established cluster model.

Key Responsibilities
Lead the innovative portfolio strategy across a multi-country LATAM cluster
Translate global marketing and business strategy into regional and local plans
Assess and strengthen marketing capabilities across the region
Drive portfolio performance, ROI, market share and investment decisions
Lead launch readiness and ensure successful localisation of global launch strategies




Coordinate pre-launch and launch activities across Marketing, Medical, Market Access and other functions
Support lifecycle management, evidence generation and future portfolio opportunities
Provide regional insight into HTA, pricing, healthcare systems and market access considerations
Partner closely with Global Marketing and challenge integral strategies where local market insight requires adaptation
Develop and strengthen marketing excellence and launch capabilities across the cluster
Lead, coach and develop Brand Managers across multiple countries
Build alignment between country teams and the wider regional/global organisation
Manage complex stakeholder relationships across Global, Cluster and local markets
Drive consistency and best practice across countries while allowing for local market differences

Candidate Profile
~10+ years' experience in innovative pharmaceutical marketing
~ Stro

📌 Marketing Coordinator (Ciudad de México)
🏢 ARTO
📍 Ciudad de México