Company Overview
DiDi General Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news
LI-Hybrid
Team Overview
As the Engagement Marketing Senior Analyst on the Driver Marketing team,



you will play a pivotal role in keeping our driver community across Spanish-speaking Latin America (SSL) active and motivated. Your primary focus will be owning the end-to-end communication of everything related to driver earnings — incentives, promotions, and earning opportunities — so drivers clearly understand how to maximize what they earn and stay motivated to keep driving with us. Working within a fast-paced, regional team, you will act as a bridge between data-driven insights and tangible marketing actions for one of the world's leading mobility platforms.
Role Responsibilities
- Owning Earnings Communications: Leading the end-to-end communication of all earnings-related messaging across channels, so every driver knows how to maximize what they earn and stays motivated to keep driving with us.
- Driving Insights: Transforming complex data into clear reports and actionable insights that

📌 Marketing Senior Analyst (Ciudad de México)
🏢 Didi Global
📍 Ciudad de México