Meta Ads Specialist / Trafficker Digital

Paid Social Lead Generation | English Required | Guadalajara, Mexico

About Us

We are a U.S.based digital marketing agency that helps contractors and home service businesses generate qualified leads through paid advertising, high-converting websites, CRM automation, and creative marketing strategies.

Our clients include businesses in industries such as plumbing, HVAC, roofing, remodeling, construction, and landscaping. As we continue growing our Guadalajara office, we're looking for an experienced Meta Ads Specialist to join our in-house marketing team.

This is a paid advertising position focused on Meta Ads. It is not an organic social media role.

Location

Guadalajara, Jalisco

This is an in-office position.

English Requirement

Professional English is required. You will communicate with internal U.S. teams and may participate in client meetings to discuss campaign performance.

Responsibilities:
- Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.




- Build lead generation campaigns focused on delivering qualified leads.
- Monitor and improve campaign performance using key metrics such as CPL, CPA, CTR, CPM, CPC, conversion rate, and lead quality.
- Collaborate with creative, web, and CRM teams to improve campaign performance and conversion rates.
- Test audiences, creatives, messaging, offers, and campaign structures.
- Identify performance issues and recommend data-driven solutions.
- Prepare campaign reports and performance summaries for internal stakeholders and clients.
- Manage multiple client accounts while maintaining quality and efficiency.

Requirements:
- Minimum 2 years of hands-on experience managing Meta Ads campaigns.
- Experience running lead generation campaigns.
- Strong knowledge of Meta Ads Manager, audience targeting, campaign structure, retargeting, tracking, and budget optimization.
- Professional English communication skills.
- Comfortable participating

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