Position Summary

Responsibilities:
- Develop, launch, and optimize paid media campaigns across Meta, Google, and TikTok platforms.
- Manage campaign budgets, bidding strategies, audience targeting, and creative testing.
- Monitor campaign performance and key metrics including ROAS, CPA, CTR, CPC, conversion rates, and customer acquisition costs.
- Create performance reports and provide strategic recommendations based on campaign data.
- Collaborate with creative teams to develop advertising assets, landing pages, and campaign content.
- Conduct audience research, competitor analysis, and ongoing testing initiatives.
- Stay informed about advertising platform updates, industry trends, privacy regulations, and best practices.
- Identify opportunities to scale successful campaigns while maintaining profitability.
- Communicate campaign performance, insights, and recommendations to stakeholders.
- Monitor project progress and proactively resolve campaign-related issues.
- Support continuous improvement efforts across paid media operations.

Requirements:




- 4+ years of experience managing paid media campaigns across Meta Ads Manager, Google Ads, and TikTok Ads Manager.
- Experience managing multiple client accounts in a client-facing environment.
- Strong understanding of paid acquisition strategies, audience segmentation, attribution, and campaign optimization.
- Experience managing advertising budgets and performance goals.
- Proficiency with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking implementation.
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and translate insights into recommendations.
- Excellent written and verbal communication skills.
- Experience presenting campaign performance to clients or stakeholders.
- Ability to work independently in a remote environment.
- Strong project management and organizational skills.
- Experience collaborating with creative, marketing, and technical teams.

📌 Paid Media Manager (Monterrey)
🏢 Amalga Group
📍 Monterrey